FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL

Planning a trip just got easier with discounts across the travel experience

DALLAS, Sept. 14, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) launches the Week of WOW, one of the carrier's biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 20271, along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between:

- Austin and San Diego,

- Nashville and Chicago (Midway),

- Denver and San Diego,

- Seattle and Nashville, and

- Austin and San Jose.

"At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It's another example of how we're giving Customers more choice, more flexibility, and more ways to get the most from every trip."

More Than a Fare Sale

Customers can shop at Southwest.com for discounts on:

- Fares: Customers can save up to 40% off base fares for select flights from Oct. 5, 2026, to March 3, 2027.1

- Rental Cars: Customers can save up to 15% off base rates on three-day or longer car rentals with Enterprise.2

- Hotels: Customers can earn 3,000 Rapid Rewards® bonus points or receive a 3,000 Rapid Rewards points discount for hotel stays through Sept. 30, 2027.3

Leave the Planning to Us 

Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can save up to $500 on a five-night vacation package for two,4 plus two free checked bags.5  

Unlock More Value as a Rapid Rewards Member

Join Rapid Rewards to unlock access to free WiFi thanks to T-Mobile®,6 tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest® route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms. 

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.7 By empowering its more than 73,0008  People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

1 Restrictions, exclusions, and blackouts apply. Seats/days/markets limited. 21-day advance purchase. Required. Book by 9/17. Discount applied pre-government taxes/fees. Additional fees may apply.

2 Valid at participating Enterprise airport locations. Valid for bookings Sept. 14 to Sept. 21, 2026, and vehicle pickup through Dec. 15, 2026. Taxes and fees excluded. Terms and exclusions apply. 

3 Book Sept. 14, 2026, to Sept. 21, 2026. Terms apply. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms.

4 Getaways by Southwest™ Customers receive their first and second checked bags for free. Weight and size limits apply. Additional allowances, benefits, and/or exceptions may apply. Learn more.

5 Based on 2-person, 5-night minimum. Restrictions, exclusions, and blackouts may apply. Seats/days/markets limited. 1-day advance purchase required. Additional fees may apply. See Getaways by Southwest terms and conditions.

6 Where available. Available only on WiFi-enabled designated aircraft.

7 Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025

8 Fulltime-equivalent active Employees as of June 30,2026.

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SOURCE Southwest Airlines Co.

Released September 14, 2026

SOUTHWEST AIRLINES TO DISCUSS THIRD QUARTER 2026 FINANCIAL RESULTS ON OCTOBER 22, 2026

DALLAS, Oct. 1, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) will release its third quarter 2026 financial results after the market closes on Wednesday, October 21, 2026. Management will discuss the results during a conference call on Thursday, October 22, 2026.

Southwest Airlines Q3 2026 Earnings Conference Call

Thursday, October 22, 2026

10:00 AM Eastern Time

Visit Southwest Airlines Investor Relations for the Webcast 

Registration for this event begins 20 minutes before the call. A replay of the webcast will be available on the Southwest Airlines Investor Relations website.

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SOURCE Southwest Airlines Co.

Released October 1, 2026

SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME

Southwest is turning constant pings and burnout into over 185 million reasons to take a vacation

DALLAS, Oct. 5, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) announces a new brand campaign today called "Enter Airplane Mode" inviting travelers to escape the daily grind as constant pings, packed calendars, and always-on routines continue to fuel real burnout. In a Southwest®-sponsored survey¹, 76% of respondents said they are experiencing burnout and 68% of respondents believe a trip is one way they can regain control of their time. With flexible policies including no change² or cancel fees³, an expansive domestic network⁴, and the best Crew in the sky⁵, Southwest has stepped in to turn daily distractions into vacations.

"As the airline that democratized the skies, Southwest Airlines® has always helped make the dream trip a reality and our new campaign, 'Enter Airplane Mode,' encourages Customers to recognize when they're approaching a breaking point and to turn that moment into their booking point," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "With a Customer extension called 'Notification Vacation' we are taking it one step further from simply encouraging you to take the trip to helping you bring it to fruition."

Notification Vacation offers an opportunity for Customers to set aside the burnout and finally take the trip. With an interactive online activation that converts notifications into Rapid Rewards® points, Customers can upload a screenshot of their homepage notifications and receive Rapid Rewards points.⁶ It is an easy way to turn constant pings into a positive, reminding busy Americans that the reset they need may be closer than they think. Customers can also take a Burnout Quiz⁷ to understand their level of burnout and find inspiration for their next relaxing getaway. Together, Notification Vacation and the Burnout Quiz offer Customers the chance to receive more than 185 million Rapid Rewards points total, with limits applying per Rapid Rewards Member.⁸

The "Enter Airplane Mode" campaign spots were shot by Hollywood directors Will Speck and Josh Gordon and voiced by Adam Scott, whose recent role in a workplace-centered series adds a culturally relevant wink to the message about disconnecting from work and reconnecting with life beyond it. Created with ad agency GSD&M, the campaign begins airing today and brings "Enter Airplane Mode" to life through relatable moments of everyday stressors, from overloaded calendars to endless meetings and packed commutes. Southwest is also working with creator agency, Later, and media agency, Spark Foundry, to bring the campaign to life as part of a full 360-degree effort.

Southwest continues to make getting away easier with purposeful, feedback-driven enhancements—from updated boarding and assigned seating to onboard investments such as free WiFi for Rapid Rewards® Members thanks to T-Mobile®⁹ and Starlink's fastest WiFi in the sky. Together with its flexible policies, expansive domestic network, and Hospitality that defines the brand, Southwest is making it easier for Customers to disconnect and enter airplane mode.

Visit the Southwest Newsroom at swamedia.com for multimedia assets and other Company news.

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline⁴. By empowering its more than 73,000¹⁰ People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

1. Based on a Southwest-sponsored online survey conducted in August 2026 with 2,000+ adults aged 18-64 in the U.S.

2. Fare difference may apply.

3. Basic fare round trip bookings must be canceled or upgraded. Cancel 10+ minutes before departure to avoid forfeiture of travel funds.

4. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025.

5. Southwest Airlines Co. ranked first in Best Cabin Crew through USA Today's 2025 10 Best.

6. NO PURCHASE NECESSARY. Open to Rapid Rewards® Members; 18+; 50 US/DC. Limit one (1) entry per Member. Minimum award: 1,000 Rapid Rewards points. Maximum award: 10,000 Rapid Rewards points per Member. Total points available: 150,000,000. Points available while supplies last; daily availability may be limited. Points subject to verification. Void where prohibited. See Official Terms and Conditions. 

7. NO PURCHASE NECESSARY. Open to Rapid Rewards® Members; 18+; 50 US/DC. Limit one (1) quiz completion per Member. Each eligible, verified completion receives 500 Rapid Rewards points, subject to availability. Total points available: 37,000,000. Once all points have been awarded, the promotion ends. Points subject to verification; see Terms for eligibility, fraud prevention, and disqualification provisions. Void where prohibited. See Official Terms and Conditions. 

8. 187 million total points represents the combined maximum available across two separate promotions: up to 150 million points through Notification Vacation and up to 37 million points through the Burnout Quiz. Individual awards are capped at 10,000 points for Notification Vacation Promotion and 500 points for Burnout Quiz Promotion. Separate eligibility, entry, award, and point-limit terms apply. Points are available while supplies last, and no individual may receive the combined total. See each promotion's Official Terms and Conditions for full details, including per-Member point caps and entry limits.

9. Where available. Available only on WiFi-enabled designated aircraft.

10. Fulltime-equivalent active Employees as of June 30, 2026.

Visit the Southwest Newsroom at swamedia.com.

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SOURCE Southwest Airlines Co.

Released October 5, 2026

SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT

Customers can discover Southwest destinations and plan flights in an experience powered by OpenAI and Amazon Web Services

DALLAS, Oct. 6, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today launched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web Services (AWS) that allows travelers to discover and shop for Southwest flights in ChatGPT.

By launching the Southwest® plugin in ChatGPT, the airline can appear earlier in the Customer journey and offer a simpler, more direct path from inspiration and discovery to booking options with Southwest.

"Customers are evolving how they plan their travel, and Southwest is helping to shape what comes next," said Sabrina Callahan, Chief Digital and Marketing Officer at Southwest Airlines®. "It is a meaningful example of how we test and learn with AI innovation to continue the Customer-first approach that defines our brand."

"We're putting the right technology in place to support what our Customers need today with flexibility to build what they'll need tomorrow," said Lauren Woods, Executive Vice President & Chief Information Officer at Southwest Airlines. "By creating a secure, scalable foundation for AI, we can add new capabilities more quickly and thoughtfully, making it easier to serve Customers across their journey."

Southwest is working with OpenAI and AWS to combine leading AI and cloud technologies with Southwest's deep understanding of its Customers. With OpenAI and AWS, Southwest is creating more intuitive travel planning while thoughtfully expanding AI-powered capabilities over time.

Learn more about the Southwest plugin in ChatGPT at Southwest.com/chatgpt.

ABOUT SOUTHWEST AIRLINES CO.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline¹. By empowering its more than 73,000². People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship. 

1. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025.

2. Fulltime-equivalent active Employees as of June 30, 2026.

Cautionary Statement Regarding Forward-Looking Statements

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to the Company's expectations with respect to its digital evolution, technology capabilities, including artificial intelligence capabilities, and Customer needs and expectations. These forward-looking statements are based on the Company's current estimates, intentions, beliefs, expectations, goals, strategies, and projections for the future and are not guarantees of future performance. Forward-looking statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the impact of geopolitical conflicts, fears or actual outbreaks of diseases, extreme or severe weather and natural disasters, actions of competitors (including, without limitation, pricing, scheduling, capacity, and network decisions, and consolidation and alliance activities), governmental actions, consumer perception, consumer uncertainties with respect to trade policies, tariffs, or government shutdowns, economic conditions, fears or actual acts of terrorism or war, sociodemographic trends, and other factors beyond the Company's control, on consumer behavior and the Company's results of operations and business decisions, plans, strategies, and results; (ii) the Company's ability to timely and effectively implement, transition, operate, maintain, and protect the technology systems, cybersecurity measures, artificial intelligence and other emerging technology capabilities, and infrastructure necessary to support its operations and initiatives; (iii) the Company's ability to effectively execute and evolve its strategic plans, initiatives, product offerings, and policies, including related consumer behavior and response; (iv) the impact of fuel price changes, fuel price volatility, and fuel availability on the Company's business plans and results of operations; (v) the impact of the Federal Aviation Administration and other governmental regulations and actions, including with respect to government shutdowns and Air Traffic Control staffing shortages and inefficiencies, as well as the Company's ability to obtain any required governmental approvals, on the Company's business plans, results, and operations; (vi) the Company's dependence on The Boeing Company ("Boeing") and Boeing suppliers with respect to the Company's aircraft deliveries, fleet and capacity plans, operations, maintenance, strategies, and goals; (vii) the Company's dependence on other third parties, including with respect to technology, revenue management, distribution channels, operational reliability, fuel supply, maintenance, and the impact on the Company's operations and results of operations of any third-party delays or nonperformance; (viii) the impact of labor matters on the Company's business decisions, plans, strategies, and results; (ix) the Company's ability to obtain and maintain adequate infrastructure and equipment to support its operations and initiatives; (x) the Company's dependence on its workforce, including its ability to employ and retain sufficient numbers of qualified Employees with appropriate skills and expertise to effectively and efficiently maintain its operations and execute the Company's plans; (xi) the cost and effects of the actions of activist shareholders; and (xii) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2025.

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SOURCE Southwest Airlines Co.

Released October 6, 2026

ASEAN Records is proud to officially recognise Embrace Borneo (Miss Sarawak Tourism 2026) for achieving:

First Coral Reef Cleanup Programme Conducted by Contestants of a State-Level Beauty Pageant (17 Contestants; 3-Hour Programme, Depth of 3 – 10 Metres; Satang Island Kuching; 8 September 2026)

The recognition acknowledges a conservation initiative that brought 17 Miss Sarawak Tourism 2026 contestants to Satang Island, Kuching, where they completed a three-hour coral reef cleanup programme at depths ranging from 3 to 10 metres on 8 September 2026.

Conducted as part of the pageant’s wider conservation tourism activities, the programme connected tourism, environmental responsibility and youth participation, reinforcing the role tourism ambassadors can play in both promoting and protecting Sarawak’s natural heritage.

More Than a Pageant

Organised by Embrace Borneo Sdn Bhd, Miss Sarawak Tourism 2026 was developed as a platform that extends beyond the conventional pageant stage.

Under the theme “The Face of Sarawak Tourism,” the programme was developed as a Tourism Ambassador development platform, bringing together elements of tourism, culture, heritage, youth talent development, communication, creativity, and the promotion of Sarawak.

Its activities incorporate tourism, culture, heritage, community engagement and responsible tourism, giving contestants practical experiences connected to the destination they represent.

Conservation at Satang Island

The coral reef cleanup formed part of a conservation tourism initiative with the Sarawak West Coast Diving Club.

Beyond the underwater cleanup, participants were exposed to marine biodiversity, beach conservation and the importance of responsible tourism.

By taking the contestants from the pageant stage into a marine conservation environment, the programme provided a practical opportunity to understand that representing a destination also involves recognising the responsibility to help preserve it.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 12 September 2026 during the Miss Sarawak Tourism 2026 Grand Final at the Riverside Majestic Hotel, Kuching.

The recognition was received by Ms. Joeyce Hii, Director of Miss Tourism Sarawak 2026, and witnessed by Guest of Honour YB Datuk Snowdan Lawan.

The presentation formed part of the Grand Final programme, which later culminated in the crowning of Ng Ka Sing as Miss Sarawak Tourism 2026, Jazlyn as Miss Sarawak Tourism Metropolitan 2026, and Angelyn as Miss Sarawak Tourism Global 2026.

The recognition marked an important milestone for the programme and its efforts to connect tourism representation with conservation, community involvement and environmental awareness.

Voices of Leadership

Reflecting on the purpose behind Miss Sarawak Tourism 2026, Ms. Joeyce Hii, Director of Miss Tourism Sarawak 2026, shared:

“Tourism is not only about beautiful destinations. It is also about our people, culture, heritage, stories and the experiences we share with the world.

“That is why we developed Miss Sarawak Tourism 2026 not simply as a competition, but as a platform to develop tourism ambassadors. We want our participants to have the confidence, knowledge, character and ability to represent Sarawak locally, nationally and internationally.

“The crown is not simply a symbol of victory. It carries the responsibility of representing Sarawak, our culture and our heritage, and sharing the beauty of Sarawak with the world. We hope this journey becomes the beginning of something greater for every participant.”

Her remarks reflect the wider purpose behind the Satang Island initiative, giving contestants an opportunity to experience first-hand the importance of protecting the natural environment they represent.

About Embrace Borneo and Miss Sarawak Tourism 2026

Embrace Borneo Sdn Bhd is the organiser of Miss Sarawak Tourism 2026, a tourism-focused platform centred on developing young tourism ambassadors who can represent Sarawak’s people, culture, heritage and natural environment.

Through tourism experiences, cultural activities, community engagement and conservation initiatives, Miss Sarawak Tourism aims to create impact beyond the pageant stage while encouraging participants to carry Sarawak’s stories and values to wider audiences.

ASEAN Records is proud to officially recognise HONOR for achieving:

Top-Selling Mid-Range Smartphone Series for Three Consecutive Years

(HONOR X9 Series; RM1,450–RM1,700 segment in Malaysia; peak share of 77% in February 2026, up from 56%; February 2023 – March 2026)

Spanning February 2023 to March 2026, the achievement reflects the sustained market performance of successive generations of the HONOR X9 Series within Malaysia’s competitive mid-range smartphone segment.

The recognition also highlights HONOR’s continued development of the series around evolving consumer priorities, particularly durability, battery performance, display technology and after-sales protection.

Three Consecutive Years of Mid-Range Market Performance

The HONOR X9 Series maintained its position as Malaysia’s No. 1 best-selling mid-range smartphone series for three consecutive years, according to HONOR.

The milestone reflects the sustained performance of successive generations within the series, beginning with the HONOR X9 in Malaysia in 2022 and continuing through subsequent generations including the HONOR X9a, X9b, X9c and X9d.

Across the certified period from February 2023 to March 2026, the series reached a peak market share of 77%, with the HONOR X9d contributing to the latest stage of the series’ market performance.

The achievement demonstrates the continued consumer demand that has supported the HONOR X9 Series across multiple product generations rather than through the performance of a single device.

Evolving Around Durability, Battery Life and Consumer Needs

HONOR attributes the continued evolution of the X9 Series to understanding the core requirements of consumers and translating those needs into each new generation.

This direction continues with the HONOR X9e Pro, which places particular emphasis on durability. The device is designed to withstand drops of up to 3 metres, carries an SGS 5-Star Drop Resistance in Harsh Conditions certification, and features IP66, IP68, IP69 and IP69K water and dust resistance. HONOR also states that the device supports water resistance at depths of up to 10 metres under specified controlled test conditions.

Battery performance represents another major upgrade. The HONOR X9e Pro features an 11,000mAh battery, complemented by 80W HONOR SuperCharge and 27W reverse wired charging, allowing the smartphone to provide power to compatible external devices.

The device also features an ultra-bright display capable of reaching 10,000 nits peak brightness, extending the series’ focus beyond physical resilience to visibility and everyday usability.

Extending Protection Beyond the Smartphone

HONOR’s strategy for the X9 Series also extends beyond hardware specifications into after-sales support.

Through HONOR Rakyat Care+, the HONOR X9e Pro comes with 730-day front and back crack protection and 730-day liquid damage protection, addressing common concerns surrounding accidental damage.

The protection programme complements the physical durability engineered into the smartphone, reflecting HONOR’s approach of combining stronger hardware with additional support throughout the ownership experience.

Together, these measures are designed to give consumers greater peace of mind when choosing and using their devices.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 24 September 2026 at Hyatt Regency Kuala Lumpur at KL Midtown.

The recognition was received on stage by Ethan Chen, CEO of HONOR Malaysia, representing HONOR and the team behind the sustained performance of the HONOR X9 Series in Malaysia.

Voices of Leadership

Reflecting on the achievement, Ethan Chen, CEO of HONOR Malaysia, shared:

“First, we continue to evolve based on consumers’ core needs. Second, we have made significant investments in after-sales protection, with coverage such as front-and-back drop protection and water damage protection. All of this is designed to give consumers greater peace of mind when making their purchase.

This achievement reflects the strong support Malaysian consumers have shown towards the HONOR X9 Series over three consecutive years. It motivates us to continue listening to consumers, strengthening both our products and after-sales protection, and developing technology that delivers greater confidence in everyday use.”

Continuing the X9 Series with the HONOR X9e Pro

Building on the achievement of the HONOR X9 Series, the HONOR X9e Pro introduces a new generation of upgrades focused on durability, battery endurance, display technology and consumer protection.

The smartphone is available in four colourways: Royal Purple, Reddish Brown, Dawn Gold and Midnight Black.

In Malaysia, the 256GB model is priced at RM1,899, while the 512GB model is priced at RM2,399.

During the pre-order period from 24 September to 8 October 2026, customers purchasing the HONOR X9e Pro can receive gifts and benefits valued at up to RM1,626, including an HONOR Pad X7, RM100 instant rebate, HONOR Rakyat Care+ and a one-year extended warranty, subject to the applicable campaign terms and availability.

The HONOR X9e Pro represents the next chapter for the series, carrying forward the consumer-focused approach that has shaped successive X9 generations in Malaysia.

About HONOR

HONOR is a global technology brand developing smart devices and connected experiences across smartphones, tablets, wearables and other consumer technology categories.

Through the HONOR X9 Series, the brand continues to develop smartphones around practical consumer priorities including durability, battery performance, display technology and everyday usability.

For more information, visit:

https://www.honor.com/my/

ASEAN Records is proud to officially recognise CWP Food Manufacturing Sdn Bhd (SNACKISS) for achieving:

First Halal-Certified Sweet Potato Snack Fusing Two DifferentlyColoured Real Sweet Potato Varieties into One Single Chip (real purple and orange sweet potato; naturally two-toned with no artificial colouring; MS 1500 Halal-certified since 2021)

The recognition celebrates SNACKISS Double Triple Sweet Potato, which combines real purple and orange sweet potato in a single chip, creating its distinctive two-toned appearance naturally without artificial colouring.

Halal-certified under MS 1500 since 2021, the product reflects CWP Food Manufacturing’s approach of bringing together traditional Malaysian snack-making, product development and changing consumer preferences.

Two Colours, One Chip

The recognised snack combines two differently coloured sweet potato varieties in a single piece, with each contributing a different taste and texture to the overall experience.

The purple sweet potato provides a sweeter profile, while the orange sweet potato contributes a more savoury character, creating two complementary flavours within one chip.

The idea was inspired by Yanice Cheong Ming Yan’s childhood memories of enjoying sweet potato tong sui, which eventually led to the concept of combining the two varieties in a new snack format.

For CWP, the product demonstrates how familiar ingredients can be presented differently while retaining their connection to Malaysian food traditions.

Tradition Meets Product Innovation

CWP Food Manufacturing’s roots in snack-making date back to 2008, when the business began from a passion for food and traditional snack-making before developing into a wider Malaysian snack manufacturing operation.

Today, the company continues to develop traditional and plant-based snack concepts while adapting its products for different consumer preferences and overseas markets.

For Yanice, innovation does not mean leaving traditional products behind. Instead, it means finding a balance between familiar flavours, evolving consumer expectations and new product ideas.

The company also sees international expansion as an important part of its growth, with the wider aim of bringing more Malaysian-developed snacks to consumers beyond the local market.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 24 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, during MIHAS 2026, The 22nd Malaysia International Halal Showcase.

The recognition was received by Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd.

The presentation marked an important milestone for the company and its SNACKISS brand, recognising a product that combines real purple and orange sweet potato, natural two-toned presentation and halal compliance within a single snack.

Voices of Leadership

Reflecting on the recognition, Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd, shared:

“This recognition means a great deal to our team. We have a young team that has invested a lot of time and effort into developing our products, so being officially recognised is a meaningful acknowledgement of what we have built together.

“As we expand into different countries, we have learned that consumer tastes are not the same everywhere. We continue to research, adapt and improve our products for different markets, while keeping the identity of Malaysian snacks at the heart of what we do.

“For us, innovation is about finding the right balance between tradition, taste and changing consumer preferences. We want to take familiar Malaysian snacks and develop them into products that can appeal to younger and international consumers, including through plant-based and more health-conscious concepts.

“Looking ahead, we hope to enter more markets and continue developing new flavours and products. As a company based in Ipoh, we also want to internationalise our business so that we can create more opportunities and encourage local talent to build their careers here.”

Her remarks reflect CWP Food Manufacturing’s focus on continuous product development, market adaptation and international expansion, while retaining a strong connection to Malaysian snack traditions.

About CWP Food Manufacturing Sdn Bhd

CWP Food Manufacturing Sdn Bhd is a Malaysian snack manufacturer based in Ipoh, Perak, with operations spanning product development, manufacturing and customised snack solutions.

Its official company profile describes the business as a one-stop Malaysian snack manufacturer involved in production, processing, wholesale, retail and customised product development.

Through SNACKISS, the company continues to develop contemporary snack products inspired by familiar ingredients and evolving consumer preferences, with the Double Triple Sweet Potato forming the basis of its official recognition by ASEAN Records.

ASEAN Records is proud to officially recognise ECO Bee Biotech Sdn Bhd for achieving:

First Alcohol-Free Halal Kelulut Golden Propolis SFE Extract Developed Through Multi-University Research Collaboration and Recognised by International Innovation Awards (UTM 2017; Monash University Malaysia 2019; UTAR 2021; ICAN Canada 2020 Top 10 Best Invention & Gold Award; Inova Croatia 2020 Gold; PECIPTA 2019 Gold; ITEX 2022 Silver Award; Islamic Innovation Challenge Grant Winner; Halal Ref JAKIM.700-2/3/5 074-10/2014).

The recognition acknowledges ECO Bee Biotech’s development of an alcohol-free Halal Kelulut Golden Propolis extract using Supercritical Fluid Extraction (SFE) technology, supported by research collaborations with Malaysian universities and recognised through multiple local and international innovation platforms.

The achievement reflects the company’s long-term effort to combine Malaysia’s natural bee resources, biotechnology, academic research and Halal-focused product development.

From Kelulut Resources to SFE Technology

ECO Bee Biotech began exploring the application of SFE green technology to Kelulut propolis in 2016.

Its research journey subsequently expanded through collaborations with Universiti Teknologi Malaysia (UTM) in 2017, Monash University Malaysia in 2019, and Universiti Tunku Abdul Rahman (UTAR) in 2021.

The company’s development focused on an alcohol-free extraction approach, combining natural Kelulut resources with modern extraction technology and university research.

In 2018, ECO Bee Biotech also received MIDA Pioneer Status approval, supporting the continued development and commercialisation of its technology.

Recognised Through Innovation Platforms

The research and development journey has received recognition through several innovation competitions and programmes, including the PECIPTA 2019 Gold Award, Islamic Innovation Challenge Grant, ICAN Canada 2020 Gold Award and Top 10 Best Invention, Inova Croatia 2020 Gold, and ITEX 2022 Health & Medical Category Silver Award.

Together, these milestones reflect years of collaboration, product development and continued work to create greater value from Malaysia’s bee-derived natural resources.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 28 June 2026, witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.

The milestone was subsequently represented on 24 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, during MIHAS 2026, The 22nd Malaysia International Halal Showcase.

The recognition was received by Cathie Tan, Founder of ECO Bee Biotech Sdn Bhd.

The occasions marked an important milestone in the company’s journey from research and university collaboration to wider regional recognition and international market development.

Voices of Leadership

Reflecting on the recognition, Cathie Tan, Founder of ECO Bee Biotech Sdn Bhd, shared:

“The ASEAN Records and ASIA Records recognitions are very meaningful to us because they give ECO Bee an opportunity to represent Malaysia and bring our products to a wider international audience.

“Our recognised Golden Propolis product was developed using Supercritical Fluid Extraction technology. While propolis extraction in many markets commonly involves alcohol, our development focused on an alcohol-free approach supported by research collaboration with Malaysian universities. We are also grateful that this technology received Pioneer Status support in Malaysia, which encouraged us to continue developing and commercialising the innovation.

“For us, quality starts from the source. It begins at the bee farm and continues through every stage of production. We want consumers to have greater confidence in the quality and authenticity of Malaysian bee products.

“Looking ahead, we hope to bring more Malaysian bee-based products into markets such as Hong Kong, Macau and beyond. This recognition gives us greater confidence to continue introducing Malaysian biotechnology, natural resources and innovation to the international market.”

Her remarks reflect ECO Bee Biotech’s focus on combining research, extraction technology, quality control and Malaysian natural resources while strengthening its presence beyond the domestic market.

Innovation Alongside Bee Sustainability

Alongside product development, ECO Bee Biotech places importance on bee conservation, sustainable bee resources and awareness of pollination ecosystems.

The company intends to continue strengthening collaboration between industry and academia while developing bee-derived technologies and products for ASEAN and wider international markets.

Its longer-term direction is centred on creating greater value from Malaysian natural resources while supporting research, innovation and sustainable development.

About ECO Bee Biotech Sdn Bhd

ECO Bee Biotech Sdn Bhd, formerly known as The Bee Shop, traces its development back to 2002 and focuses on the research, production and commercialisation of bee-derived nutrition and wellness products.

Its areas of activity include Kelulut honey, royal jelly, bee pollen, propolis and other bee-based formulations, alongside continued collaboration with universities and research institutions.

Through its work in natural bee resources, biotechnology, Halal innovation and sustainable beekeeping, ECO Bee Biotech continues to develop Malaysian bee-derived products for regional and international markets.

ASEAN Records is proud to officially recognise Season Optical for achieving:

First Mart-Based Eyewear Chain to Surpass 1,000 Pairs Sold in a Three-Day Warehouse Sale with a Live Public Sales Tally

(1,111 frames and sunglasses within 36 operating hours, 25–27 September 2026; single venue; count announced at event close; 26 outlets nationwide; first outlet opened 2015)

The achievement was recorded during Season Optical’s three-day warehouse sale from 25 to 27 September 2026, where 1,111 frames and sunglasses were sold within 36 operating hours at a single venue.

The milestone reflects the Johor-founded eyewear chain’s growth since 2015 and its continued focus on making eyewear and vision care accessible across different consumer needs and budgets.

1,111 Pairs Sold Within 36 Operating Hours

Season Optical surpassed the 1,000-pair milestone during a single three-day warehouse sale, recording 1,111 frames and sunglasses sold within 36 operating hours.

Running from 25 to 27 September, the sale incorporated a live public sales tally, allowing the accumulating count to be followed throughout the event before the final figure was announced at its close.

The combination of a single venue, defined operating period, publicly tracked sales count and final verified total formed the measurable foundation of the ASEAN Records achievement.

Growing from Johor to 26 Outlets Nationwide

Season Optical opened its first outlet in 2015 and has since expanded to 26 outlets nationwide, growing from its Johor roots into a wider Malaysian optical retail network.

Central to the company’s approach is the belief that good vision should not be a privilege. Season Optical provides eyewear options across different price points, including affordable packages starting from RM28, alongside established brands and higher-end products.

This range is intended to make suitable eyewear and vision care available to customers with different requirements and budgets while supporting the company’s continued retail expansion.

Extending Vision Care into the Community

Beyond its retail operations, Season Optical has placed particular attention on children and communities that may face difficulties accessing quality eyewear and vision care.

The company has collaborated with the Johor Sultan Ibrahim Foundation on vision-care initiatives supporting students and communities in Johor, including the provision of eyewear to individuals in need.

For Season Optical, the record therefore represents more than the volume achieved during a three-day sale. It also provides an opportunity to bring greater attention to accessible vision care and the importance of helping more people obtain suitable eyewear at reasonable prices.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 27 September 2026 at Season Optical U Sentral Masai.

The recognition was received on stage by Mr Anderson Hong, General Manager of Season Optical; Mr Calvin Chung, Founder of Season Optical; and Mdm Sally Loh, Founder of Season Optical, representing the leadership and team behind the company’s growth and the record-setting three-day warehouse sale.

The presentation was witnessed by Dato Fazley Yaakob and Mr Gan Cheng Swee, Director of Marsai Jaya Elektrik Sdn Bhd.

Voices of Leadership

Reflecting on the achievement, Mdm Sally Loh, Founder of Season Optical, shared:

“The 1,111 pairs are not just a sales figure. This record belongs to our customers, our community and the people of Johor who have supported us throughout our journey.

We believe that good vision should not be a privilege available only to a few because of price. Through this recognition, we hope more people will come to know Season Optical and that we can continue making quality eyewear and vision care accessible at reasonable prices to more communities.”

Making Better Vision More Accessible

The achievement reflects how Season Optical has combined retail growth with its wider objective of improving access to eyewear and vision care.

From its first outlet in 2015 to a network of 26 outlets nationwide, the company’s development has been shaped by serving consumers across different backgrounds and budgets while extending its reach through community initiatives.

The ASEAN Records recognition marks another milestone in that journey, documenting both the measurable performance of its three-day warehouse sale and the community-focused philosophy behind the brand.

About Season Optical

Founded in Johor in 2015, Season Optical is a Malaysian eyewear chain built around the philosophy that good vision should not be a privilege.

The company provides eyewear and vision-care solutions across different price points, from affordable packages to established brands and higher-end selections, serving customers with varying needs and budgets.

Season Optical also participates in community vision-care initiatives, including collaborations supporting students and communities requiring greater access to suitable eyewear.

Today, Season Optical operates 26 outlets nationwide, continuing its mission to make quality eyewear and vision care more accessible to Malaysians.

For more information, visit:

https://seasonopticalgroup.com/

ASEAN Records is proud to officially recognise NeckPro Basinov for achieving:

First Full-Size Cervical Cooling Pillow Assessed for Three Ergonomic Applications by a Professional Chiropractic Body

(69 × 42 × 13 cm single moulded form — sleep, seated back and desktop, produced in-house by a foam manufacturer operating since 2003, launched December 2025)

This recognition highlights NeckPro Basinov’s multi-functional ergonomic design, combining cervical support, cooling comfort and versatility across sleep, seated-back and desktop applications within a single full-size moulded pillow.

Designed for Three Ergonomic Applications

The NeckPro Basinov Multi-Ergo Cervical Pillow was developed as a full-size ergonomic pillow designed to support users across three distinct applications: sleeping, seated back support and desktop resting.

Its basin-shaped contour is designed to follow the natural curves of the head, neck and upper body while supporting alignment and pressure distribution.

Measuring 69 cm × 42 cm × 13 cm, the single moulded form is designed for both back and side sleepers while also adapting for lumbar support during prolonged sitting and for short rest periods at a desk.

The product was assessed for these three ergonomic applications by a professional chiropractic body, forming the basis of its ASEAN Records recognition.

Combining Cervical Support with Cooling Comfort

NeckPro Basinov incorporates Moira-Foam™ within a medium-firm construction designed to provide consistent structural support.

The pillow also features Sanitized® Moira-Foam™, which is positioned to provide protection against dust mites, bacteria and fungus for a cleaner sleep surface.

IIts Extreme Cool 6X Fabric Technology incorporates imported cooling fabric from Turkey and is designed to deliver a cooler-to-touch sensation while helping regulate heat during rest.

Together, these features are intended to support neck, shoulder and back comfort while reducing pressure and improving the overall resting experience.

Supporting Everyday Comfort Beyond Sleep

Basinov was created around the idea that ergonomic support should extend beyond the bedroom.

The pillow can be used for back sleeping, side sleeping, seated lumbar support and desktop resting, allowing one product to adapt to different daily environments.

Its contour and incline are also designed to support the head and upper body in ways that may help reduce neck and shoulder tension and improve sleep comfort.

This multi-use approach reflects NeckPro’s wider focus on making ergonomic sleep and support products more practical for everyday lifestyles.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 28 September 2026 at NeckPro Experience Store, USJ Taipan.

The recognition was received on stage by Koo Ye Fei, Director of Carest Bedding Sdn Bhd, representing the team behind the development and production of the NeckPro Basinov Multi-Ergo Cervical Pillow.

The presentation was witnessed by Wong Yi Kai, President of ACM.

Voices of Leadership

Reflecting on the achievement, Koo Ye Fei, Director of Carest Bedding Sdn Bhd, shared:

“Basinov was created with one clear objective — to make ergonomic support more practical for everyday life. We wanted to develop a pillow that could support different needs across sleeping, sitting and resting without requiring separate products for each situation.

This ASEAN Records recognition reflects the effort of our team in combining in-house foam manufacturing, ergonomic design and cooling comfort within a single full-size product.

We remain committed to developing bedding and support solutions that help people rest better, feel more comfortable and enjoy better support throughout their daily routines.”

About NeckPro

NeckPro is a sleep and bedding brand focused on making quality sleep products more accessible through practical design, material innovation and ergonomic support.

Backed by founders with extensive experience in the bedding industry, NeckPro develops mattresses, pillows and related sleep products designed to suit different body types, sleeping preferences and everyday comfort needs.

Its wider philosophy is centred on the belief that better rest contributes to better wellbeing, with products developed to balance comfort, function and affordability.

For more information, visit:

https://neckpromattress.com/