Singapore – September 03, 2026 -- Trip.com Group has reported a nearly 40% increase in booking value for active travel over the past year, as more travelers plan trips around sports and physical activity rather than sightseeing alone.
Searches for active experiences jumped 30% year on year
Singapore led search growth at 80%, followed by Malaysia at 65% and the United Kingdom at 50%. France, Italy, Germany and Spain all posted triple-digit growth in searches for active sports experiences.
Booking value more than doubled in several markets
Thailand saw active travel bookings grow 200%, South Korea rose 150%, and Singapore increased 104%. In Europe, the United Kingdom recorded growth of over 100%, while Germany saw bookings jump by more than 600%.
Diving tops the global list of booked activities
Diving ranks as the most-booked active experience worldwide, ahead of ziplining, paragliding, skydiving and cycling. Diving leads bookings specifically in South Korea, Malaysia, Germany, Spain, Italy and France, while skydiving is the top choice in Hong Kong, Taiwan and Thailand. Japanese travelers show the strongest preference for cycling.
Five destinations dominate across multiple activity types
Thailand, China, Australia, New Zealand and Malaysia appear among the top destinations for cycling, climbing, swimming, water sports and adventure experiences. Thailand ranks as the leading diving destination and also places among the top spots for cycling, water sports and adventure activities. Australia stands out for cycling, rock climbing, surfing, kayaking, paragliding and skydiving.
Travel group sizes differ between Europe and Asia-Pacific
European travelers typically embark on active trips in groups of one to two people, often solo or with a partner. Across Asia-Pacific, average group size rises to two to three, reflecting more trips taken with friends and family.
Social sharing of active trips nearly doubled
Active travel posts on Trip.Moments grew 99% year on year globally. Spain saw the sharpest rise in community sharing at 224.9%, followed by the United Kingdom at 122.2%, Italy at 118.9%, China at 96.2% and France at 86.9%. Comments on these posts grew twelvefold compared with the previous year.