PITTSBURGH, Oct. 7, 2026 /PRNewswire/ -- "I have always thought that there should be a service rifle that can be easily adapted to the individual user and the environment conditions that they are required to operate in," said an inventor, from Hopewell, Va. "That is why I invented the Hammersmith Rifle (Model SG 25). This adaptable rifle design will help solve many of the common problems that operators in both civilian and military life encounter in the field."

This patent-pending rifle design is an ambidextrous platform that features an adjustable side folding stock and a pistol grip that can be configured to the shooter's preferred length of pull and hand size. The ambidextrous features, adjustable stock and pistol grip allow the end user to configure the weapon to be as comfortable and functional as possible. Additionally, the adjustable gas and operating system allows the weapon to be adapted to both the individual user's preference, recoil tolerance and the environmental conditions.

The end result is a rifle design that features significant improvements over other mass production weapon platforms. With the durable, reliable and adaptable Hammersmith rifle, the operator can perform to the best of their abilities, in any environment they may encounter.

The original design was submitted to the Richmond sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 25-RKH-1270, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp's Invention Submission Services at http://www.InventHelp.com.

SOURCE InventHelp

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FINDLAY, Ohio, Oct. 7, 2026 /PRNewswire/ -- What causes low water pressure in a home, and how can it be fixed before the issue becomes costly? A HelloNation article explores the most common reasons behind low water pressure and explains what homeowners can do to resolve the problem effectively. With insights drawn from years of plumbing experience, the article serves as a practical guide to improving water flow and avoiding further complications.

The article explains that one of the most common causes of low water pressure is clogged fixtures. Over time, faucet aerators and showerheads can collect mineral deposits and sediment, particularly in homes with hard water. This buildup restricts water flow at the point of use and can often be resolved by cleaning or replacing the affected fixture.

Another frequent culprit is the position of shutoff valves. The article notes that partially closed shutoff valves near the water meter, water heater, or under sinks can drastically reduce water flow throughout the home. Even a small adjustment can sometimes restore normal pressure.

Older plumbing systems also contribute to pressure problems. The article highlights how aging pipes, especially galvanized steel, may corrode internally. As corrosion narrows the internal pipe diameter, water movement is restricted. This gradual change often goes unnoticed until water flow becomes significantly reduced.

The article emphasizes that plumbing leaks are a more serious cause of low water pressure. Hidden leaks behind walls or under floors can divert water before it reaches fixtures. These leaks can also damage structural elements of the home, so the article recommends professional plumbing inspections to locate and repair them promptly.

Municipal water supply issues are another potential cause, though these are typically outside the homeowner's control. The article mentions that local maintenance work or high demand during peak times may temporarily lower pressure. Fortunately, these problems usually resolve on their own once city repairs are completed.

The article also discusses the importance of the pressure regulator, a device that controls the overall water pressure entering the home. A faulty or misadjusted pressure regulator can lead to unexpected drops in pressure. Since these devices wear out over time, they may need professional adjustment or replacement.

Sediment buildup inside pipes is another issue that affects water flow. Over the years, minerals from hard water can settle along pipe walls, gradually narrowing the interior and reducing pressure. The article points out that this type of buildup affects entire plumbing systems and requires a professional approach to correct.

When low water pressure is limited to one fixture, the article advises checking localized components, such as aerators or supply lines. However, if the problem is widespread, the issue likely involves the main plumbing system. In either case, addressing it early helps prevent further damage.

The article also notes that seasonal changes can influence water pressure. Warm weather often brings higher outdoor water use, which may affect indoor flow. In colder months, partially frozen pipes can create temporary or even severe restrictions in water movement.

Low water pressure, if left unaddressed, can cause added stress on appliances like dishwashers and washing machines. The article warns that over time, this strain may shorten the life of appliances or reduce their effectiveness, creating a cycle of declining performance and rising costs.

To diagnose low water pressure properly, the article recommends a step-by-step approach. This includes checking fixtures, inspecting shutoff valves, and reviewing visible plumbing lines. If no obvious problem is found, a licensed plumber can use specialized tools to detect pressure issues, locate leaks, and determine if aging pipes are to blame.

Common Causes of Low Water Pressure in Homes features insights from Aaron Basinger, Plumbing Expert of Findlay, Ohio, in HelloNation.

About HelloNation

HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative "edvertising" approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

SOURCE HelloNation

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SuperTurbo Technologies Names Sandy Stojkovski as Chief Executive Officer

LOVELAND, Colo., Oct. 7, 2026 /PRNewswire/ -- SuperTurbo Technologies Inc., today announced the appointment of Sandy Stojkovski as Chief Executive Officer, effective immediately. Stojkovski brings more than two decades of global industrial powertrain and Tier 1 automotive leadership experience, most recently as CEO, North America for Vitesco Technologies Inc., where she led a €2.3 billion P&L and 7,700 employees.

"Sandy is a recognized leader within the automotive industry and is exactly the leader that SuperTurbo Technologies needs at this stage of its growth," said Dan Hancock, Chairman of the Board of Directors. "I have known Sandy for many years. She has demonstrated a proven track record of building high-performing organizations, commercializing new technologies, capturing market share, navigating complex transformations, and delivering results—all while developing the culture and talent needed to sustain that performance over the long-term."

At Vitesco, Stojkovski built the North America organization into an operationally independent entity during the COVID-19 pandemic and captured multi-billion dollars in annual BEV orders, while building an award-winning inclusive leadership and workplace culture.

Prior to Vitesco, Stojkovski served as Senior Vice President of the Global Injectors Business at Continental Powertrain. She also served as President & General Manager, Powertrain North America at Magneti Marelli, delivering a full operational turnaround in 12 months by winning new business and driving operational performance. She also founded Scenaria, a strategic consulting firm she ultimately sold to AVL, staying on to lead the business for four years post-acquisition.

Stojkovski holds an MBA and a Master of Science in Industrial & Manufacturing Systems Engineering, both from the University of Michigan–Dearborn, and a Bachelor of Science in Mechanical Engineering from the University of Michigan–Ann Arbor.

About SuperTurbo Technologies

SuperTurbo Technologies Inc. designs, develops, and commercializes the SuperTurbo™ boosting system for on-highway and construction commercial vehicles. The mechanically driven SuperTurbo™ turbocharger gives engine OEMs superior control over airflow and EGR, optimizing performance and emissions across the full operating range—with additional benefits including transient efficiency, fuel savings, exhaust energy recovery, particulate reduction, cold-start NOx improvement, engine down-sizing and down-speeding, and improved engine braking. Founded in 2009 and headquartered in Loveland, Colorado, the company is a leader in advanced driven-turbo technology.

SOURCE SuperTurbo Technologies, Inc.

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Benton brings more than 30 years of wireless experience and deep knowledge of Alabama's emergency communications community to the board.

ATLANTA, Oct. 7, 2026 /PRNewswire/ -- Southern Linc, a subsidiary of Southern Company (NYSE: SO), announced that Alabama public sector account manager Leslie Benton was named to the Alabama 9-1-1 Board. The organization is Alabama's primary fiscal and technology agent for 9-1-1 and partners with local emergency communication districts. It administers a statewide 9-1-1 fee and a 9-1-1 voice and data system that uses emerging technologies.

"Leslie's extensive wireless expertise and her clear understanding of the communications needs of public safety agencies across Alabama make her a great addition to the 9-1-1 Board," said Bentina Terry, president and CEO of Southern Linc. "Her insight into the public safety community, strong technical knowledge and genuine dedication to service will be a tremendous asset to the board and the communities it serves across Alabama."

With decades of wireless industry experience, Benton has a strong record of helping state and local government organizations identify and implement communications solutions. She leads a team of sales professionals across Alabama who develop wireless solutions for government customers. Her experience includes extensive work with the 9-1-1 community. She is a member of the National Emergency Number Association and APCO International, an organization serving public safety communications professionals.

During her Southern Linc career, Benton has received the company's Manager of the Year, Top Sales Producer and Best of the Best awards multiple times. She is also a longtime supporter of the Alabama Sheriffs Youth Ranches and has organized golf tournaments benefiting the organization for 28 years.

About Southern Linc

Southern Linc is a wireless communications company wholly owned by Southern Company. Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network, and telecommunications services. Southern Linc provides highly reliable, highly secure wireless voice and data services via their CriticalLinc™ LTE network to Southern Company subsidiaries, including its electric and gas utilities, as well as to a wide range of businesses and public sector agencies across Alabama, Georgia, and southeastern Mississippi. The CriticalLinc network provides over-the-air encryption from devices to towers and supports encryption from towers to the network's core data centers. This mission-critical network conveys a highly reliable suite of services that can support the most critical business processes. To learn more, visit www.southernlinc.com.

SOURCE Southern Linc

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Vidu Launches Q4 Preview, Making Flagship AI Video Creation Accessible to Everyone

SINGAPORE, Oct. 7, 2026 /PRNewswire/ -- Vidu today launched Q4 Preview, the first public preview of its next-generation flagship model for expressive audio and video. The model delivers improvements in character performance, camera work and visual effects. With launch pricing starting at $0.014/sec, Vidu Q4 Preview brings flagship AI video generation within reach of a broader creative community, opening new possibilities for visual storytelling.

Vidu Q4 Preview supports up to 15 image references, up to 3 audio references, and 2K or 4K output with 10-bit color depth. It is designed for independent creators, small studios and production teams working across narrative and commercial projects.

A production-ready shot often takes more than one attempt. Creators may need to refine a character's expression, compare camera angles or test different openings before a scene works. Vidu Q4 Preview makes that process more affordable.

"Advanced video models should prove themselves beyond carefully selected demos. Every improvement in efficiency should ultimately give creators the freedom to try one more shot or make one more version," said Yihang Luo, co-founder and CEO of Shengshu Technology.

Authentic Acting. Perfectly in Character.

Vidu Q4 Preview is designed to better coordinate facial expression, emotion, body movement and voice. From a quiet glance to a full-scale action sequence, the model aims to make performances feel more natural and give characters greater emotional range.

The model's performance and reference capabilities include:

- Character performance: More nuanced expressions, clearer emotions, and more natural movement.

- Voices that stay in character: Up to 3 reference audio clips to guide voice consistency and emotional delivery.

- Multi-image reference: Up to 15 reference images to define characters, wardrobe, props, products and environments within one creative setup.

These reference capabilities help creators keep visual and vocal choices aligned across a scene. For narrative shorts, that means more deliberate control over how a scene is staged and how its characters perform.

Cinematic Storytelling. Electrifying VFX.

Vidu Q4 Preview improves coordination between camera movements, cuts and on-screen action. In chase scenes, fights and other dynamic sequences, camera work is designed to follow the action more coherently, while explosions, fireworks, particles and other effects fit more naturally into the surrounding scene.

Key improvements include:

- Impactful VFX: Explosions, fireworks, particles, and more—with striking visual impact.

- Masterful camera control: More coherent cuts and dynamic camera movements in complex action sequences.

- Premium visual quality: 2K and 4K support, with improvements in lighting and aesthetics.

With multiple output resolutions, including 2K and 4K, Vidu Q4 Preview supports different stages of production, from early creative tests to high-resolution delivery.

More takes. Better shots.

Launch pricing starts at $0.014/sec, with output options spanning 540p, 720p, 1080p, 2K and 4K. Vidu Q4 Preview enables up to five times as much output for the same budget under comparable output specifications and billing conditions.

For independent creators and small studios, lower iteration costs can mean more opportunities to develop an idea beyond its first attempt. Advertising teams can compare creative concepts and opening sequences; e-commerce teams can develop variations for different products and audiences; and filmmakers can test character performances, storyboards and pacing before moving further into production.

Built with creators, from Day One.

Vidu is releasing Q4 Preview ahead of the full Q4 model, so creators can use it in real creative projects and help shape the final release. Feedback on performance, creative control and everyday production needs will help inform further improvements.

Vidu Q4 Preview reflects Shengshu Technology's commitment to helping more creators explore ideas, refine their work and bring their stories to life.

Vidu Q4 Preview is now available through Vidu's web product and API platform. Launch promotional pricing starts at $0.014/sec. Final pricing, supported resolutions, feature availability and usage terms may vary by plan and region. Full pricing details and promotional terms are available on the official Vidu website.

About Shengshu Technology

Shengshu Technology is an AI company developing world models that bridge the digital and physical worlds, with research spanning video generation and embodied intelligence. Its Vidu AI video generation platform helps creators turn text, images and audio references into videos for storytelling and commercial content production, with tools for guiding character performance, camera movement and visual effects. For more information, visit Shengshu Technology official website.

SOURCE ShengShu Technology

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- DALE™, developed in collaboration with global mobile robotics leader August Robotics, honored among 1,000 applicants across more than 30 categories

- The groundbreaking robot was recognized for redefining data center construction by delivering concrete drilling with unmatched speed, safety, and efficiency to the world's hyperscalers

- DALE drills at speeds up to 10 times faster than traditional methods, reduced project timelines by more than 300 weeks across 44 data center construction phases, and achieved over 99% accuracy drilling more than 385,000 holes

TOWSON, Md., Oct. 7, 2026 /PRNewswire/ -- DEWALT, a Stanley Black & Decker brand renowned for relentless innovation on the jobsite, today announced that the world's first fleet-capable, downward drilling robot, DALE™, has been named a winner in Fast Company's 2026 Next Big Things in Tech Awards. The awards recognize innovative technologies developed by established companies, startups, and research teams that are making meaningful progress toward transforming the lives of consumers, businesses, and society. This year's innovations demonstrate the potential to create significant impact in the years ahead.

As the only tool manufacturer represented in the program, DALE was recognized in the "Enduring Impact: 15+ Years in Business" category honoring companies with an established track record of navigating history, culture, and evolving product lines to continue driving tomorrow's progress.

After earning strong industry attention at World of Concrete earlier this year, the robot has entered the market as a breakthrough solution optimized for data center construction. As data center development accelerates at an unprecedented pace, rapid execution has become a key advantage for hyperscalers working to bring new computing capacity online. Designed to dramatically improve how concrete drilling is performed, DALE brings a new level of speed, safety, and operational efficiency to the jobsite. Its arrival marks a major step forward for the industry, raising the bar for innovation at a time when faster, smarter building methods are more critical than ever.

"It is incredibly meaningful to see this work acknowledged by Fast Company," said Bill Beck, President, Tools & Outdoor, Stanley Black & Decker. "Our teams set out to address a major challenge facing large scale infrastructure projects: how to help crews move faster without compromising consistency, safety, or control. This recognition reflects the strength of that effort and the value of bringing advanced automation to one of the most demanding construction environments. Working alongside August Robotics, we have introduced innovation that helps customers increase output, simplify execution, and better support the pace of modern building."

During the pilot program, the downward drilling robot achieved drilling speeds up to 10 times faster than conventional methods, helped reduce schedules by more than 300 weeks across 44 phases of data center construction, and delivered over 99% accuracy across more than 385,000 holes. With fast-swap batteries and remote monitoring, DALE™ is built to maximize uptime and support continuous drilling operations. Features such as automatic dust extraction and AI-driven quality assurance help leave sites clean and ready for immediate MEP installation, accelerating downstream work. Built on August Robotics' advanced autonomous, fleet-ready platform, DALE™ provides efficient, high-volume drilling for server rack stops and MEP supports, while strengthening DEWALT's broader data center offering alongside its PERFORM AND PROTECT™ tools and ICC anchoring solutions.

Over 1,000 applicants across more than 30 categories participated in the Fast Company 2026 Next Big Things in Tech Awards. To learn more about this year's honorees visit: https://www.fastcompany.com/next-big-things-in-tech/list.

To learn more about the robot and DEWALT's industry-leading solutions for jobsite professionals, visit www.dewalt.com.

For information on August Robotics and its autonomous mobile robotics solutions for construction, visit www.augustrobotics.com.

About DEWALT

DEWALT, a Stanley Black & Decker brand, celebrates 100 years in business by continuing to provide our customers with total jobsite and outdoor solutions. By applying its latest technology to the challenges of today's skilled trades, DEWALT is leading the charge for the jobsite of the future and is pioneering the next generation of tools, outdoor equipment and forward-looking technologies. DEWALT products. GUARANTEED TOUGH®. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Instagram, and LinkedIn.

About Stanley Black & Decker

Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 41,000 employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X.

About August Robotics

August Robotics is a leading international mobile robotics company that builds robots to improve lives and boost productivity by automating dirty, dangerous and dull jobs. Founded in 2017, August Robotics has expanded worldwide and partners with market leaders to develop new robotic applications across industries including construction, commercial and industrial fit-outs, and exhibitions. For more information, visit www.augustrobotics.com, or follow August Robotics on Facebook, Instagram, LinkedIn, and X.

SOURCE DEWALT

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The energy brand introduces a premium black-and-white packaging system, a more deliberate category position, and a new mission centered on the belief that "Every day is a miracle."

LAS VEGAS, Oct. 7, 2026 /PRNewswire/ -- Lucky Energy today unveiled its new brand identity at the NACS Show, introducing a new mission, voice, and positioning across its full portfolio of energy drinks and energy gummies. Developed in partnership with award-winning creative agency Dayjob, the new identity is on display at Booth N929 and will begin rolling out to consumers at select retailers, Amazon, and luckyenergy.co in Q4 2026.

The redesign marks a new stage in Lucky's development and better reflects what the brand stands for today and where it is headed. Lucky's refreshed positioning feels more premium, active, and energetic while remaining authentically positive and grounded in the belief that luck is a mindset.

That belief shows up in the brand's updated mission: "Every day is a miracle." For Lucky, luck is not random; it is something people choose, chase, and create. The idea gives the brand a human voice that is optimistic, adventurous, and emotionally resonant without leaning on extremes or empty hype.

"Lucky has always come from a deeply personal place: the feeling that being here, getting another day and having the chance to make something of it is extraordinary," said Richard Laver, founder of Lucky Energy. "This new identity captures that idea. It is cleaner, sharper, and more grown-up, but it still has the same heart. We are not telling people to wait around for luck. We are inviting them to recognize it, create it, and bring good energy to whatever comes next."

The most immediate change is the brand's overall shelf presence. The new cans replace the previous visual language with a striking black-and-white foundation, an edgy, bold, and dynamic Lucky wordmark that builds on the brand's recognizable tape system, a clear hierarchy of functional benefits, and flavor graphics that serve as the sole source of color on each can. The intentionally minimalist system creates a premium look, makes the product's simple formula easier to understand, and helps Lucky stand out in a crowded cooler.

The rebrand extends well beyond the logo, introducing a new tone, messaging, visual identity, lifestyle approach, and overall value proposition across Lucky's energy drinks and energy gummies. While the energy drink formula, caffeine level, can size, and pricing remain unchanged, Lucky has added more fiber to its energy gummies.

Lucky is carving out a distinct position between traditional performance-driven energy brands and newer wellness-focused entrants. At a time when many emerging brands are gravitating toward 12-ounce slim cans, Lucky is doubling down on the 16-ounce format preferred by the category's core consumer—a segment that has seen relatively little innovation in recent years. Lucky is bringing fresh thinking to the format through a simple, zero-sugar, zero-calorie formula and a positive, adventurous, and authentic personality rooted in gratitude. The 16-ounce can will remain Lucky's primary format, with 12-ounce cans reserved for club channels.

Lucky enters this next phase with significant retail momentum and expects to reach 17,000 retail locations nationwide by the end of 2026. The brand is nationally available at Walmart and has expanded through EG America across grocery and convenience stores in 31 states, including 218 H-E-B stores and 380 Walmart Fuel Centers. Lucky is also expanding beyond beverages, with its energy gummies rolling out at Walmart and approximately 800 Sheetz locations.

About Lucky Energy

Lucky Energy is a better-for-you energy brand built around the belief that every day is a miracle. Its zero-sugar, zero-calorie energy drinks pair a simple ingredient story with bold flavors and a candid, optimistic point of view. Lucky also offers caffeinated energy gummies for on-the-go energy. The brand is available at retailers nationwide, including Walmart, H-E-B, Sheetz, and EG America locations, as well as online at Luckybevco.com and Amazon.

Media Contact

VALERIA CARRASCO / HALLETTS CONSULTING

[email protected] / 646-320-1511

SOURCE Lucky Beverage Company

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PEWAUKEE, Wis., Oct. 7, 2026 /PRNewswire/ -- Real Time Automation, Inc. (RTA), today announces its release of the new 435NBX-S2E hardware module, a single serial ASCII and single Ethernet port protocol gateway that directly communicates to Allen-Bradley PLCs including CompactLogix, ControlLogix, FlexLogix, MicroLogix, SLC 5/05, PLC-5E, Micro820, Micro850 and Micro870 PLCs.

"Integrators can jump straight in with the familiar 435NBX configuration workflow they already trust, moving raw ASCII data from a scanner, scale, printer or RFID reader straight into the PLC with minimal PLC code," said John Rinaldi, RTA CEO. "What's new under the hood is native Micro800 support and automatic PLC discovery built right into the browser configuration page, so you can find your controller, map your data and walk away without extra hardware."

Key Benefits:

- Saves Engineering Time: Built-in PLC discovery and zero required ladder logic (no MSG instructions, no EDS/AOP configuration) cut commissioning from hours of custom coding to a five-minute browser setup.

- Reduces Hardware & BOM Costs: Native Micro800 support eliminates the need for external serial plug-in modules, extra protocol converters or paying for unused secondary ports.

- Eliminates Training Curves: By utilizing the identical tag-handshake architecture field engineers already know, existing standard code templates remain completely intact with zero retraining required.

What's New:

- Micro800 Support: Manufacturers can leverage serial ASCII data in small-scale applications without having to write tedious custom messaging logic or buying expensive, complex communication cards.

- Cost-Effective Design: A streamlined hardware footprint and single-port design offer a cost-effective option for high volume and OEM customers.

- Automatic PLC Discovery: Automatically discover networked Allen-Bradley PLCs using the built-in browser-based configuration page, eliminating the need for engineers to know the IP address of their PLCs or purchase any extra hardware that would enable discovery.

Trusted ASCII Functionality

The S2E carries the same 435NBX functionality that controls engineers, integrators and OEMs already trust onto a new hardware platform that expands functionality while keeping core ASCII string manipulation unchanged. The 435NBX provides:

- Full serial ASCII handling on RS-232 and RS-485

- Flexible message parsing by character length, bus idle time or custom delimiters

- Configurable leading and trailing delimiters for outbound strings

- Simple browser-based web interface that matches the classic 435NBX workflow

Availability

The 435NBX-S2E is now RTA's standard single-port ASCII gateway, succeeding the 435NBX-NNA1 which has officially transitioned to end-of-sale status. The 435NBX-S2E is available to order immediately.

About Real Time Automation

Real Time Automation (RTA) builds industrial connectivity products that move machine data between serial devices, PLCs, networks, historians, and higher-level systems. Founded in 1989 and based in Pewaukee, Wisconsin, RTA supplies protocol gateways, edge historians, and embedded connectivity source code used by system integrators, OEMs, and manufacturers.

Products are configured in a browser, ship from stock, carry a five-year warranty and have no licenses or subscriptions. Support is from RTA engineers in the United States.

For more information about the 435NBX serial ASCII to Allen-Bradley PLC gateway, visit: https://www.rtautomation.com/product/435nbx/, call us at 800-249-1612 or email us at [email protected].

Media Contact:

Valerie Harding

PR for RTA, Ripple Effect Communications

Tel: 617-536-8887

Email: [email protected]

SOURCE Real Time Automation

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Out-of-home activation with Clear Channel Outdoor and newly created content from Getty Images aim to increase authentic representation of rural communities across America

ARDEN HILLS, Minn., Oct. 7, 2026 /PRNewswire/ -- Land O'Lakes, Inc. today announced a new campaign with Getty Images and Clear Channel Outdoor that is bringing authentic images of modern rural America to some of the country's most visible advertising spaces, beginning with a high-profile activation in New York City during Advertising Week New York (Oct. 5-8) and continuing with a nationwide effort in recognition of National Farmer's Day (Oct. 12).

The campaign features imagery from Repicturing Rural, Land O'Lakes' ongoing collaboration with Getty Images via the Modern Rural Collective (MRC), and includes new content captured that companies are developing with additional themes surrounding rural identity. It's powered by audience insights from Getty Images' VisualGPS platform and a bespoke content collection created through Getty Images' Custom Content team, combining data-driven audience understanding with purpose-built visual storytelling.

Research continues to show a gap between perception and reality when it comes to rural America. VisualGPS Insights found that nearly two-thirds of Americans living in rural communities feel advertisers do not understand them, while only 5% of popular U.S. visuals are set in rural locations. In response, Getty Images and Land O'Lakes partnered to create imagery that more authentically reflects contemporary rural life. Demand for that content is growing, with searches for rural America imagery increasing 22% in 2024 and continuing to rise.

The campaign will bring contemporary depictions of rural, people, businesses and communities to Times Square and other high-profile locations surrounding one of the advertising industry's most influential gatherings. It seeks to showcase the multiplicity, innovation and vibrancy of modern rural communities and provide new resources for storytellers seeking more complete portrayals of rural life.

Coinciding with the activation, Heather Malenshek, Senior Vice President and Chief Marketing Officer of Land O' Lakes, Inc., will participate in Advertising Week New York, where she will discuss the importance of accurate representation and the role brands can play in building a more complete picture of rural America.

"Our goal is simple: to close the gap between how rural America is perceived and how it truly lives," said Heather Malenshek, Senior Vice President and Chief Marketing Officer at Land O'Lakes, Inc. "Millions of people living and working in rural communities help power our food system and broader economy, yet the story most Americans encounter bears little resemblance to that reality. But rural America is not waiting to be saved – it is ready to be seen. By placing authentic rural images in major metropolitan areas, we're creating new opportunities for people to see rural America as it is today: dynamic, innovative and essential to our collective future."

Following Advertising Week New York, the campaign will expand to additional metropolitan markets across the country in recognition of National Farmer's Day, celebrating the contributions of farmers and rural communities while increasing visibility for modern representations of rural life.

"Out-of-home has always been a powerful platform for brands to create moments that stay with people," said Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. "I'm thrilled that Clear Channel can help Land O'Lakes bring a more authentic view of modern rural life to audiences at scale. As we introduce audiences in New York and cities across the country to these heartfelt, contemporary and very real portraits of rural people, places and communities, they hopefully will join Land O' Lakes in not just celebrating National Farmer's Day but also celebrate the people who help power our food system and economy."

The campaign builds on the success of the Repicturing Rural initiative launched by Land O'Lakes and Getty Images in 2025 and continues to expand the collection of modern imagery designed to help brands, publishers and media organizations better reflect the diversity and complexity of rural communities. The growing Repicturing Rural collection is available now and will continue to be updated through early 2027. Since 2025, the initiative has engaged 38 different photographers to create 3,500 new stills and videos showcasing rural America.

"Many brands want to reach rural audiences more effectively, but they're often working with an incomplete visual picture of rural America," said Tawnya Crawford, Vice President of Custom Solutions at Getty Images. "Through our partnership with Land O'Lakes, we combined audience insights from our VisualGPS insights platform with custom content creation to build imagery that more accurately reflects rural communities today. This work demonstrates how brands can move beyond identifying representation gaps and create visual content that can be trusted, helping them connect with audiences in ways that are more relevant, accurate and effective."

View the most recently added content to the collection here.

About the Modern Rural Collective

The Modern Rural Collective exists to reshape how rural America is seen, understood, and valued — and in doing so, to expand the participation, talent, investment, and innovation flowing into the communities driving its importance and the future of agriculture. Convened by Land O'Lakes, Inc., MRC is a network of culture shapers working to inspire a new narrative for all Americans — one rooted in mutual aspiration and authentic representation. modernruralcollective.com 

About Land O'Lakes, Inc.

Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2025 annual sales of $16 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 273 on the Fortune 500. Building on a legacy of more than 100 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production including Land O'Lakes Dairy Foods, Animal Nutrition and WinField United. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc. corporate headquarters are located in Arden Hills, Minnesota.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using its medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

About Getty Images

Getty Images (OTCPK:GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world's best photographers and videographers. Getty Images works with over 600,000 content creators and over 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.

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SOURCE Land O'Lakes, Inc.

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LOS ANGELES, Oct. 7, 2026 /PRNewswire/ -- Glancy Prongay Wolke & Rotter LLP announces that investors with losses have opportunity to lead the securities fraud class action lawsuit against Endava plc.

IF YOU SUFFERED A LOSS ON YOUR ENDAVA PLC INVESTMENTS, CLICK HERE BEFORE NOVEMBER 30, 2026 (LEAD PLAINTIFF DEADLINE) TO PARTICIPATE IN THE SECURITIES FRAUD LAWSUIT

What Is The Lawsuit About? 

The complaint filed in this class action alleges that between September 4, 2025 and September 21, 2026, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company's business, operations, and prospects. Specifically, Defendants failed to disclose to investors that: (1) the accounting treatment for certain customer and supplier agreements and related matters required additional review; (2) that, as a result of the foregoing, the Company would delay the release of its fourth quarter and full year 2026 financial results; (3) that there was reason to doubt the effectiveness of the Company's internal controls and procedures; and (4) that, as a result of the foregoing, Defendants' positive statements about the Company's business, operations, and prospects were materially misleading and/or lacked a reasonable basis.

What's The Next Step?

Glancy Prongay Wolke & Rotter LLP is a leading national shareholder rights law firm, ready to assist you in potentially pursuing claims to recover your loss.

If you wish to serve as lead plaintiff, you must move the Court no later than November 30, 2026. Please contact us to learn more about your rights and interests by clicking here, by email ([email protected]), or by telephone at 310-201-9150 (Toll-Free: 888-773-9224).

You may retain counsel of your choice. If you bought securities during the class period, you may take no action and remain an absent class member. No class has been certified yet.

Why Glancy Prongay Wolke & Rotter LLP?

GPWR is a premier law firm with decades of experience representing investors and consumers in securities litigation and other complex class action litigation. Recognizing the firm's recent successes, GPWR was named one of Law360's Securities Groups of the Year and ranked 2nd in total investor recoveries by Institutional Shareholder Services Securities Class Action Services in 2025. GPWR's lawyers have handled cases covering a wide spectrum of corporate misconduct and relating to nearly all industries and sectors. GPWR's past successes have been widely covered by leading news and industry publications such as The Wall Street Journal, The Financial Times, Bloomberg Businessweek, Reuters, the Associated Press, Barron's, Investor's Business Daily, Forbes, and Money. Prior results do not guarantee a similar outcome.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

Contact Us:

Glancy Prongay Wolke & Rotter LLP,

1925 Century Park East, Suite 2100,

Los Angeles, CA 90067

Charles H. Linehan

Email: [email protected]

Telephone: 310-201-9150

Toll-Free: 888-773-9224

Visit our website at: www.glancylaw.com.

SOURCE Glancy Prongay Wolke & Rotter LLP

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