Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Berlin – September 7, 2026 -- Midea used IFA 2026 to showcase a new lineup of AI-driven home appliances under its "Simply Ideal" vision, alongside a freshly announced five-year partnership with FC Barcelona.

Berlin -- September 7, 2026 -- Midea put its SMART MASTER platform front and center at IFA 2026, showcasing an AI-driven home ecosystem built around voice interaction and a prototype household robot.

The AI agent responds in under half a second

SMART MASTER's core AI agent supports 140 languages, recognizes voice commands from up to 8 meters away, and replies within 0.4 seconds. Voice control is built into major appliances and extends to in-vehicle systems and other connected devices.

Berlin – September 09, 2026 -- Midea has placed SMART MASTER, its AI-driven smart home ecosystem, at the center of its IFA 2026 presentation in Berlin, built around this year's theme of "Simply Ideal."

The AI Agent understands 140 languages and responds in 0.4 seconds

At the core of SMART MASTER is an AI Agent capable of recognizing voice commands from up to 8 meters away. It supports 140 languages and delivers responses in 0.4 seconds, with voice entry points built into key appliances and additional access through car systems and other connected devices.

Berlin – September 4, 2026 -- Midea introduced SMART MASTER, an AI-powered home ecosystem, at IFA 2026 in Berlin, alongside a live demo of its Midea Robot performing kitchen and household tasks.

The AI Agent responds in under half a second across 140 languages

SMART MASTER's core feature, the AI Agent, offers an 8-metre voice-recognition range and a 0.4-second response time. Voice access is built into Midea appliances, with additional entry points through in-car systems and other connected devices.