Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Berlin – September 7, 2026 -- Midea used IFA 2026 to showcase a new lineup of AI-driven home appliances under its "Simply Ideal" vision, alongside a freshly announced five-year partnership with FC Barcelona.

Berlin – September 09, 2026 -- Midea used IFA 2026 to unveil a wave of AI-driven home appliances and confirm a five-year partnership with FC Barcelona, part of what the company calls its "Simply Ideal" vision.

Berlin – September 09, 2026 -- Midea unveiled a new AI voice-controlled air conditioner and a broader AI-powered home ecosystem at IFA 2026 in Berlin, alongside a newly announced five-year partnership with FC Barcelona.