Purchase, N.Y. – October 05, 2026 -- Pepsi is marking the New York Knicks' championship season with limited-edition cans and bottles that give fans a shot at winning game tickets. The "Champions Deserve Pepsi" campaign launched October 5, ahead of the Knicks' 2026–27 season tip-off at Madison Square Garden.

Nashville, Tenn. – September 19, 2026 -- A Scottsboro, Alabama, woman who has eaten at Captain D's since her local restaurant opened in the late 1970s has won a seven-night Alaska cruise for her family through a national sweepstakes tied to the chain's Alaska-sourced fish.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.