Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.

New York – September 14, 2026 -- Jameson Irish Whiskey, the Official Spirits Sponsor of the NFL, has launched America's Biggest Round, a nationwide program offering up to $5 million in bar tabs for football fans this season.

New York – September 12, 2026 -- The Farmer's Dog has signed a multi-year deal to become the NFL's first-ever Official Pet Food Partner, launching a campaign starring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.

The campaign follows a running back and his rescue dog through everyday life

The launch spot shows Skattebo and Duke, longtime customers of The Farmer's Dog, through early mornings, long drives, and recovery routines that predate his NFL career. The ad also features his Dachshund puppies, Cheech and Daizy.

BETHESDA, Md. -- August 31, 2026 -- Marriott Bonvoy launched 37 player-curated city guides on August 31, covering every U.S. and international location hosting an NFL game this season, from Mexico City to London to Melbourne. The guides pair current and former NFL players with the cities tied to their careers, giving traveling fans a set of insider recommendations to use when planning game-day trips.