Bad Wimpfen -- September 01, 2026 -- Lidl is returning as official partner of the GLÜCKSGEFÜHLE Festival at the Hockenheimring from September 3 to 6, offering festivalgoers free charging stations, ice cream, and wagon rentals to haul supplies to their tents. Around 250,000 visitors are expected across three stages featuring David Guetta, Mark Forster, Scooter, Ski Aggu, Felix Jaehn, and the No Angels. The retailer is expanding its on-site presence for the second year running, adding an aftershow party series and a bigger footprint inside the festival grounds.