Denver – October 05, 2026 -- KeyBank has signed a three-year renewal with Kroenke Sports & Entertainment (KSE), securing naming rights to a new premium seating area and the exclusive designation as Official Retail Bank Partner of the Colorado Avalanche.

KeyBank secures naming rights to new glass-side premium seating area

The agreement rebrands an exclusive, all-inclusive premium seating section on the glass as the KeyBank Ice Deck, featuring eight tickets in the corner of the Avalanche's attack-twice side at Ball Arena.