Camden, N.J. – September 24, 2026 -- Subaru of America has announced the 2027 Impreza will start at $24,595 MSRP, a $2,000 drop from the outgoing model's entry price when it arrives at retailers late this year.

The automaker says the new pricing makes the Impreza the most affordable all-wheel-drive compact vehicle on sale in the U.S.