Purchase, N.Y. – October 05, 2026 -- Pepsi is marking the New York Knicks' championship season with limited-edition cans and bottles that give fans a shot at winning game tickets. The "Champions Deserve Pepsi" campaign launched October 5, ahead of the Knicks' 2026–27 season tip-off at Madison Square Garden.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.