If You Care Parchment Paper puts its performance on display, with one fan getting the chance to take home the custom dress and a year's supply of parchment paper.
NEW YORK, Sept. 14, 2026 /PRNewswire/ -- Parchment paper has officially entered its fashion era. As New York Fashion Week took over the city, If You Care took its signature Parchment Baking Paper somewhere it had never gone before: the streets of New York City. From kitchen staple to fashion statement, the brand has transformed its everyday parchment paper into a one-of-a-kind, fully wearable dress, debuted by actress, host, and longtime If You Care fan, Busy Philipps.
"When If You Care came to me and said, 'We want to make a dress out of parchment paper,' it was pretty hard to say no," said Philipps. "It's such a fun, unexpected way to show what this everyday kitchen staple can actually do. If You Care parchment performs in the kitchen, but how far can you push it? Apparently, all the way to fashion's biggest scene. And I mean, isn't she gorgeous?!"
THE FASHION MOMENT IS UNEXPECTED. THE PERFORMANCE BEHIND THE PRODUCT ISN'T.
While wearing parchment paper through the streets of Manhattan may be new territory, the product's performance isn't. If You Care Parchment Baking Paper is designed to help food cook the way you want it to while preventing sticking and making cleanup easier, whether roasting vegetables, baking cookies, or making a sheet-pan dinner. Thoughtful materials are at the heart of that performance: the parchment is unbleached, totally chlorine-free and non-toxic, and it can be composted after use.
Transforming that same material into a wearable fashion look takes its performance somewhere completely unexpected, bringing the idea that "Performance Never Goes Out of Style" to life.
"If You Care parchment is made to perform in the kitchen, so we wanted to see just how far we could take that performance outside of it," said Jenna Davis, Sr. Director of Brand Marketing, If You Care. "It's made with unbleached, totally chlorine-free paper and without added PFAS or other forever chemicals. Once the dress has had its moment, the parchment can be composted, bringing the whole idea full circle."
Created by New York-based fashion designer Lucy Boogaerts, known for her bold, one-of-a-kind pieces and work with unexpected materials, the custom dress draws inspiration from a classic '60s shift silhouette. Crafted entirely from If You Care parchment paper, down to its intricate floral details, much of the look was folded and constructed by hand.
THE PARCHMENT PAPER DRESS COULD BE YOURS
Beginning September 14, one lucky fan can win their own custom If You Care Parchment Paper Dress, recreated from the design worn by Busy Philipps during fashion's biggest week and tailored to their measurements, plus a year's supply of If You Care products to take parchment from the runway back to the kitchen.
Fans can enter the If You Care Parchment Paper Dress Sweepstakes from September 14–30, 2026, at IfYouCareParchmentPaperDress.com.
For more information about If You Care and its Parchment Baking Paper, visit IfYouCare.com. For sweepstakes entry details, visit IfYouCareParchmentPaperDress.com.
No purchase necessary. Void where prohibited. See Official Rules HERE.
About If You Care
If You Care® creates high-performance kitchen and household essentials built on care: nothing added, nothing sacrificed. As the fastest-growing parchment brand in the U.S., If You Care offers everything from parchment baking paper and sandwich bags to baking cups, coffee filters and a variety of other everyday staples. Every If You Care product is thoughtfully designed to perform first, delivering reliable, safe results you can see and taste. And with products that are eco-friendly by design, making a better choice never means sacrificing quality or performance.
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SOURCE If You Care
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