Courtney Adante Joins Consello as Head of Global Risk Practice
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Courtney Adante Joins Consello as Head of Global Risk Practice

NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Consello, the leading global advisory and investing platform, today announced the appointment of Courtney Adante as Head of Global Risk.

The company's risk practice helps clients anticipate and manage complex risks that disrupt business performance, operations and reputation, supporting resilience and crisis readiness. Adante and the team will work hand in hand with Consello's existing physical security team to tackle the full spectrum of today's threat landscape, from AI exposure and geopolitical disruption to cyberattacks.

Adante has an extensive career as a global risk executive with a track record of helping senior leaders across organizations navigate their most consequential issues.

Consello Founder, Chairman and CEO Declan Kelly said, "Courtney has an acute understanding of how to manage the full cycle of issues management from crisis preparedness, live crisis diffusion, and subsequent rebuild and recovery. She is exactly the right leader to build out our Global Risk practice at Consello."

Courtney Adante said, "It is a privilege to join Consello at a time when CEOs and boards are facing risk across AI, cyber and physical security and geopolitics, and at a scale and velocity never seen before. Consello's integrated platform of world-class advisors offers exactly what today's leaders need – counsel to keep growing, transforming and making bold moves in spite of risk. I look forward to joining such an accomplished team."

Last year, Consello acquired Morpheus Risk, the UK-based risk advisory practice led by James Stokley, as the company continues to build its risk capabilities around the world.

About Consello

Consello is an Advisory and Investing Platform with offices in New York, Miami, Atlanta, Dublin, Belfast, London, Brussels, and Abu Dhabi.

Consello's distinct advisory practices provide the complete strategic counsel today's leaders need to grow and transform their organizations. Consello's advisory expertise spans Corporate Advisory; M&A; Management Consulting; Talent; Sports and Entertainment; Strategic Communications; Geopolitics; and Risk. Dedicated teams operate in each practice, led by a leadership group with deep operational experience across industries, business growth stages and market cycles and with an expansive set of global corporate relationships.

Consello's investment business, Consello Capital, identifies high-potential mid-market companies and invests capital and expertise to transform their growth.

Consello Media Inquiries

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<p>NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Consello, the leading global advisory and investing platform, today announced the appointment of Courtney Adante as Head of Global Risk. The company's risk practice helps clients anticipate and manage complex risks that disrupt business performance,...</p>

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Vectra AI Expands WWT's "Defending at the Speed of AI" Initiative with Behavioral Detection and Agentic Investigation
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Joint solution helps organizations detect, prioritize and investigate AI-driven attacks while validating performance across existing security controls

SAN JOSE, Calif., Sept. 9, 2026 /PRNewswire/ -- World Wide Technology (WWT), a leading global technology solutions provider, today announced an expanded collaboration with Vectra AI, a leader in AI-native security and observability to bring advanced behavioral detection, entity-level prioritization and agentic investigation and response capabilities to WWT's Defending at the Speed of AI initiative. The collaboration builds on Vectra AI's recent achievement of Federal Risk and Authorization Management Program (FedRAMP) High Authorization, extending the platform's availability to U.S. federal agencies and high-impact federal environments.

The collaboration is designed to help organizations detect and respond to attacks that move faster than traditional security operations can investigate and contain them. Vectra AI's Attack Signal Intelligence provides visibility across network, identity, cloud and SaaS environments, including infrastructure that cannot run an endpoint agent, such as VPN concentrators, firewalls and databases.

"Defending at the Speed of AI was built to connect the full defensive lifecycle, from identifying exploitable risk through remediation," said Chris Konrad, Vice President, Global Cyber at WWT. "Vectra AI adds differentiated behavioral detection, entity-level prioritization and investigation capabilities to that framework. Through the Global Cyber Innovation Lab, customers can evaluate how those capabilities perform alongside other controls in realistic attack scenarios, determine the right fit for their environments and operationalize them before deployment."

WWT's Defending at the Speed of AI initiative addresses five stages of modern defense: proving what is genuinely exploitable, prioritizing what matters, preventing what is avoidable, propelling remediation at machine speed and patching the systems that need it.

Vectra AI contributes behavioral detection, prioritization and investigation capabilities during the period between exposure and remediation, when an organization knows risk exists but cannot immediately eliminate it. Its capabilities support three stages within the broader lifecycle:

Prove. Autonomous penetration testing establishes which weaknesses an attacker could genuinely exploit and what they could reach by chaining them. When those exposures cannot be remediated quickly, Vectra AI helps detect attacker behaviors that may follow exploitation.

Prioritize. Vectra AI scores entities, including hosts, accounts and identities, rather than treating each alert independently. By correlating multiple detections against a single entity, the platform helps security teams focus on the activity most likely to represent a meaningful attack.

Propel. Vectra AI's agentic investigation capabilities assemble the evidence behind a prioritized entity into an attack narrative that includes root cause, scope and supporting context. The platform can then help initiate containment through existing endpoint and identity controls, reducing the manual reconstruction work required from security operations teams.

"AI is becoming operational on both sides of the security equation," said Hitesh Sheth, CEO of Vectra AI. "As attacks move at machine speed, resilience depends on whether defenders can understand behavior as it unfolds and act before it creates business impact. Vectra AI's Attack Signal Intelligence provides that capability, and our work with WWT gives customers a practical way to validate and operationalize it within their existing environments."

By combining Vectra AI's behavioral detection and investigation capabilities with WWT's technical expertise, partner ecosystem and validation environments, the collaboration gives customers a practitioner-led path to assess how the solution performs against realistic attacks before deploying it in production.

About Vectra AI

Vectra AI is the leader in AI-native security and observability for the AI enterprise. As artificial intelligence changes who and what works inside the enterprise, attackers are exploiting more attack paths, abusing trusted identities, and automating attacks at unprecedented speed and scale. Rooted in more than a decade of behavioral AI and machine learning innovation, Vectra AI helps security teams observe behavior across the enterprise, understand attacker activity, signal what matters, and act with confidence. The result is reduced attack exposure, faster attack response, and improved SOC efficiency. With 39 patents, recognition as a Leader in the 2025 and 2026 Gartner® Magic Quadrant™ for Network Detection and Response, and the trust of more than 2,000 organizations worldwide, Vectra AI helps organizations build attack resilience in the AI era.

Media Contact:

[email protected]

About World Wide Technology

World Wide Technology (WWT) is a global technology solutions provider helping organizations make a new world happen by turning ambition into real-world outcomes. Founded in 1990, WWT brings together strategy, deep technical expertise and world-class technology partnerships to help public- and private-sector organizations design, build and scale intelligent AI, digital, cybersecurity, cloud and infrastructure solutions. Through its Advanced Technology Center, a collaborative ecosystem featuring state-of-the-art hardware and software, WWT enables clients and partners to conceptualize, test and validate innovative technology and then deploy solutions at scale using its global integration and distribution capabilities. With more than 14,000 team members and over 60 locations worldwide, WWT's culture, grounded in core values and leadership philosophies, has been recognized by Fortune and Great Place to Work® for its commitment to innovation, trust and creating a great place to work for all. WWT provides products and services to large enterprise, global service provider and public-sector clients in up to 130 countries across six continents. Softchoice, a World Wide Technology company, supports commercial and SMB markets in the United States and Canada.

Connect with WWT: Twitter | Instagram | Facebook | LinkedIn

Media Contact:

Cheryl Salman

[email protected] 

SOURCE Vectra AI

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<p>Joint solution helps organizations detect, prioritize and investigate AI-driven attacks while validating performance across existing security controls SAN JOSE, Calif., Sept. 9, 2026 /PRNewswire/ -- World Wide Technology (WWT), a leading global technology solutions provider, today...</p>

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Drake Maye and Dak Prescott Join Athletic Brewing Company as Athlete-Owners
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Built around one of football's classic strategies — misdirection — the new creative initially makes it seem as though nearby fans are captivated by the star quarterbacks. The camera eventually reveals that Maye and Prescott are not the only ones earning rave reviews.

Maye's campaign transforms a routine throwing session into an unexpected football tailgate. As the rising star fires passes to an off-camera receiver, fans lounge just feet away with lawn chairs, a grill, a cooler, and an assortment of Athletic's award-winning non-alcoholic brews. They offer unsolicited commentary, calling out what sound like football observations, and repeatedly distract a bemused Maye.

Prescott brings the same self-aware humor to spots set at a backyard cookout. In each, the accomplished veteran appears to command everyone's attention as he casually tosses a football nearby. In one, guests seemingly gush over Prescott before revealing that their enthusiasm is directed at the Athletic brews in their hands. In another, the group rushes toward him, only to walk straight past him in pursuit of a fully stocked cooler.

Speaking about their respective decisions to team up with Athletic Brewing, Maye and Prescott said the company's mission and values resonate with their approach to life on and off the field. Both pointed to Athletic's focus on active, balanced lifestyles and its work with customers, communities, and the environment.

"Athletic's growth story and challenger mindset immediately stood out to me," said Maye. "The company started with an idea that many people doubted, stayed committed to its vision, and built a nationally recognized brand through hard work and determination. Becoming an athlete-owner gives me an opportunity to learn from that journey and begin building my own understanding of business and entrepreneurship."

For Prescott, the relationship with Athletic is a natural extension of his growing business interests. He was particularly impressed by the company's willingness to build for the long term, including its commitment to American manufacturing with dedicated non-alcoholic breweries on both coasts.

"As I've become more involved in business, I've become increasingly intentional about the opportunities I pursue and the people I choose to work with," said Prescott. "I really admire what Bill and John have built and their willingness to challenge conventional thinking."

Maye and Prescott each bring a distinct perspective to Athletic while reflecting shared values around leadership, teamwork, and the pursuit of progress.

"Drake and Dak are elite competitors, natural-born leaders, and thoughtful businessmen who understand what it takes to pursue ambitious goals," said Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company. "They share our belief in hard work, accountability, constant improvement, and putting the team first. We're thrilled to welcome them as athlete-owners and introduce fans to a different side of their personalities through these campaigns. We look forward to building something special together in the years to come."

The agreements mark the latest step in Athletic's continued investment in sports, expanding its growing roster of professional athletes while deepening the brand's connection with fans. Athletic is already served at more than 200 venues nationwide and maintains major partnerships spanning professional football, soccer, baseball, lacrosse, hockey, college athletics, endurance events, outdoor sports, and live music.

Founded by Bill Shufelt and John Walker, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with more than 200 prestigious taste awards. The company produces nearly 50 NA beers annually and is the best-selling NA craft beer brand in the U.S., with over 50% market share — outselling the next 100 NA craft brands combined and leading its closest competitor by 44 share points1.

For press inquiries, please contact:

Chris Furnari, Athletic Brewing Company | [email protected] 

Additional Assets:

Brand images can be downloaded HERE.

About Athletic Brewing Company

Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting full-flavored NA brews that can be enjoyed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America2 and a top 15 U.S. brewing company3. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

1, 2 NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 8/8/26

3 Brewers Association: 2025 Annual Craft Brewing Industry Production Report

SOURCE Athletic Brewing Company

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<p>Leading non-alcoholic brewer teams with professional quarterbacks for new campaign MILFORD, Conn. and SAN DIEGO, Sept. 9, 2026 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, today announced multi-year partnerships with star quarterbacks Drake...</p>

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PEPSI® KICKS OFF ITS 26TH NFL SEASON WITH JEROME BETTIS AND JUSTIN JEFFERSON, REMINDING FANS THAT TAILGATING DESERVES PEPSI
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PEPSI® KICKS OFF ITS 26TH NFL SEASON WITH JEROME BETTIS AND JUSTIN JEFFERSON, REMINDING FANS THAT TAILGATING DESERVES PEPSI

Pepsi is back to remind fans that Tailgating Deserves Pepsi with new creative starring Jerome "The Bus" Bettis and Justin Jefferson, a Pepsi Zero Sugar 12-pack offer for NFL Kickoff, and more surprises to come throughout the season.

- Pepsi brings out the best in fan-favorite foods, from burgers and hot dogs to wings and pizza, making it the cola built for tailgates and gameday spreads.

- New Tailgating Deserves Pepsi creative stars Pro Football Hall of Famer Jerome Bettis as the Pepsi gameday ref, with NFL superstar Justin Jefferson delivering a highlight-worthy assist.

- Starting today through September 14, fans can stock up for NFL Kickoff with a free 12-pack of the best-tasting Pepsi Zero Sugar.

- The campaign builds on a 26-season Pepsi NFL relationship and a growing presence across 15 NFL team partnerships, including the recently announced Tampa Bay Buccaneers.

PURCHASE, N.Y., Sept. 9, 2026 /PRNewswire/ -- Football is back, gameday eats are back, and some spreads are too important to leave unreviewed. From pizza and hot dogs to burgers and wings, football's favorite foods deserve a cola that can stand up to gameday flavor – and PEPSI® is stepping in to help fans make the right call all season long.

Pepsi is bringing back Tailgating Deserves Pepsi, a platform built around what fans already know: gameday food tastes better with the bold taste of Pepsi. To kick off the season, Pepsi is bringing that idea to life through new creative starring Pro Football Hall of Famer Jerome "The Bus" Bettis and NFL superstar Justin Jefferson. As the official Pepsi ref of gameday flavor, Bettis throws the flag when gameday favorites need an ice-cold Pepsi, helping fans turn every moment into a winning play.

In the campaign launch spot, Bettis blows the whistle on a burger without Pepsi before Justin Jefferson gets in the play with a highlight-worthy assist. Two additional spots set in a fan's home and a grocery store aisle will also debut throughout the season during the NFL's most-watched moments, with Bettis popping up wherever gameday flavor needs a referee.

"I know a great gameday setup when I see one," said Jerome Bettis, Pro Football Hall of Famer. "Great food, great football and Pepsi belong together. This season, I'm calling it like I see it. Tailgating Deserves Pepsi, and I'm here to make sure fans are ready for kickoff."

With the longest NFL Kickoff ever on the horizon, Pepsi is making the right call on gameday flavor easier for fans. From September 9 through September 14, fans can get a free 12-pack of the best-tasting Pepsi Zero Sugar while supplies last, helping them stock their fridges and coolers for gameday. See the official rules here.

Valid as a digital offer only and redeemable for one (1) free Pepsi® Zero Sugar 12 oz, 12-pack at participating retailers in the United States. Tax and deposit not included. Offer begins 9/9/26 and ends the earlier of 9/14/26 or when 5,000 redemptions have been reached, whichever occurs first. PEPSI® and the Pepsi Globe are registered trademarks of PepsiCo, Inc.

"Our decades-long partnership with the NFL has given Pepsi a front-row seat to the moments, traditions and rituals that make gameday so special, and we know food is at the center of it all," said Gustavo Reyna, Vice President of Marketing, Pepsi. "With Tailgating Deserves Pepsi, we're reminding fans that gameday spreads are too important to fumble. Pepsi is made for the bold flavors of football season, and Jerome and Justin give us a fun way to call it: when the food shows up, Pepsi should be right there with it."

The new creative is just the kickoff. Throughout the season, Pepsi will bring Tailgating Deserves Pepsi to life through exclusive merchandise, tailgating experiences, fan surprises and team-specific activations tied to football's biggest food moments. The campaign is part of a growing Pepsi brand presence across football, including partnerships with 15 NFL teams: the Buffalo Bills, Cincinnati Bengals, Los Angeles Chargers, Miami Dolphins, New England Patriots, New York Jets, Pittsburgh Steelers, Dallas Cowboys, Los Angeles Rams, Minnesota Vikings, New York Giants, Philadelphia Eagles, San Francisco 49ers, Washington Commanders and the recently announced Tampa Bay Buccaneers.

Tailgating Deserves Pepsi builds on the idea behind Food Deserves Pepsi®: a meal without Pepsi leaves taste on the table. With refreshing fizz, sweetness and unique flavor, Pepsi is crafted to complement bold, flavorful foods and bring out the best in every bite. Whether gameday calls for burgers, wings, tacos, ribs, pizza or more, the pairing is simple: gameday food deserves Pepsi.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE PepsiCo Beverages North America

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Consumer brand marketing campaign and promotional offer from PepsiCo tied to NFL season and tailgating.
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<p>Pepsi is back to remind fans that Tailgating Deserves Pepsi with new creative starring Jerome "The Bus" Bettis and Justin Jefferson, a Pepsi Zero Sugar 12-pack offer for NFL Kickoff, and more surprises to come throughout the season. Pepsi brings out the best in fan-favorite foods, from...</p>

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EDGE Markets Partners with Splash Sports to Bring 24/7 Banking to the $21 Million NFL Survivor Contest
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EDGE Markets Partners with Splash Sports to Bring 24/7 Banking to the $21 Million NFL Survivor Contest

Powered by EDGE Connect, Splash Sports players now have access to 24/7/365 fund movement, daily deposit limits of up to $1 million as they compete for Splash Sports' $21 million guaranteed NFL Survivor contest

NEW YORK, Sept. 9, 2026 /PRNewswire/ -- EDGE Markets, a financial services company purpose-built for prediction markets, gaming, and crypto, today announced a partnership with Splash Sports, the leading skill-based social sports gaming platform, to facilitate Splash's marquee $21 million NFL survivor contest.

The agreement brings EDGE Connect, a private closed-loop settlement network, to the Splash Sports platform. This enables eligible EDGE Boost customers to fund their Splash Sports accounts with up to $1 million a day. Beyond its marquee $21 million NFL Survivor contest, Splash Sports runs contests at a range of price points, including a $3 million guaranteed contest and entries as low as $5, giving players multiple ways to compete.

Traditional account funding methods can involve lower transaction limits, processing delays and fees, which are particularly inconvenient for players moving money on nights, weekends and around Sunday kickoffs. EDGE Boost gives eligible Splash Sports users daily deposit limits of up to $1 million, real-time fund movement and a dedicated account that separates gaming capital from everyday finances. That speed matters most in Splash Sports' 2026 NFL Survivor contest, which carries a $21 million guaranteed prize contest, a $1,000 fee per entry and up to 150 entries per player, with a new marketplace for buying and selling entry stakes and Team Entries for groups, both of which can require players to move money quickly all season.

"Capital should move on the player's schedule, not the banks," said Seni Thomas, Founder and CEO of EDGE Markets. "Splash Sports players are entering more lineups, trading stakes and racing Sunday deadlines, and EDGE gets them there with up to a million dollars a day, immediately."

Splash Sports is seeing that same demand for speed from its own players. Entries are piling up ahead of the September 13 deadline. The new Marketplace and Team Entries features mean players are moving money in and out of the contest throughout the season, not just once at sign-up.

"Our players are managing more entries and more moving pieces than ever, especially with the Marketplace and Team Entries we launched this season," said TJ Ross, Co-Founder and Co-CEO of Splash Sports. "Our players shouldn't have to wait on their bank to keep playing. EDGE Markets makes sure the money moves just as fast as everything else we've built."

This partnership builds on momentum following EDGE Markets' recently announced partnerships with Kalshi, Polymarket and ProphetX, making Splash Sports the latest platform to adopt EDGE Connect. EDGE Markets recently closed a $29 million Series A round led by CoinFund, with participation from Indicator Ventures, Mantis VC, Stepstone Group and Bullpen Capital, to accelerate its buildout across prediction markets and gaming. Since launching EDGE Boost, the company has processed more than $2 billion in transactions.

About EDGE Markets

EDGE Markets is a U.S. financial services company that empowers users with financial transparency, supporting emerging verticals such as betting, gaming and casinos. Its original product, EDGE Boost, is the first responsible financial platform for smart bettors. It is the first betting-only debit card account that is FDIC and/or NCUA deposit insurance up to $10,000,000 or more through Cross River Bank, Member FDIC, and Participating Institutions.1

About Splash Sports

Splash Sports is the leading skill-based social sports gaming platform, enabling friends and communities to compete for real money. Founded in 2021, the company has since acquired and integrated RunYourPool and OfficeFootballPool. Splash Sports operates across 35-plus states and Canada with more than 2 million active users. The company is backed by Dream Ventures, Accomplice, Boston Seed Capital, Elysian Park Ventures and Velvet Sea Ventures.

Media Contacts

Justine Sacco / [email protected]

[email protected]

Andrew Bard / [email protected]

1 Deposit accounts are held at Cross River Bank, Member FDIC, and are insured up to $250,000 per depositor. Through our relationship with IntraFi® Network Deposits℠, funds may be eligible for additional FDIC insurance coverage by being distributed across participating network banks, up to $10,000,000 in aggregate for consumer accounts enrolled in the applicable program. FDIC insurance coverage is subject to applicable terms and conditions, including account structure, account ownership categories and regulatory requirements. The EDGE Boost Visa® Debit Card is issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc., and is not available to all residents of U.S. territories. Account limits and other applicable terms are described in our Terms of Service and Cardholder Agreement and CRB Account Agreement.

SOURCE EDGE Markets

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<p>Powered by EDGE Connect, Splash Sports players now have access to 24/7/365 fund movement, daily deposit limits of up to $1 million as they compete for Splash Sports' $21 million guaranteed NFL Survivor contest NEW YORK, Sept. 9, 2026 /PRNewswire/ -- EDGE Markets, a financial services...</p>

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World Baseball League Launches Inaugural Field of Dreams Festival to Bring Families Together at Baseball's Most Iconic Diamond
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The new league returns to the ballpark that inspired the 1989 film, headlining a three-day celebration of the game at the site where the movie was made.

Hall of Famer Frank Thomas and his new streaming platform, Big Eye Network, join as broadcast partners for the October 15-17 event.

BIRMINGHAM, Ala., Sept. 9, 2026 /PRNewswire/ -- The World Baseball League (WBL), the upstart league blending competitive baseball with live entertainment to bring communities together, today announced the inaugural World Baseball League at The Field of Dreams Festival. The three-day celebration runs October 15-17 in Dyersville, Iowa, at the movie site and adjoining stadium made famous by the 1989 film.

"Our vision for the World Baseball League is to build a scalable, multi-market league that combines the best of baseball with live, family-friendly entertainment," said Gaines Johnson, President of the World Baseball League. "What started with a chance encounter with Willie Mays' Hall of Fame plaque is quickly becoming a movement, and the Field of Dreams Festival is an important milestone on our journey as we welcome new communities into the WBL, partner with Hall of Famer Frank Thomas, and show the world the potential to rediscover the joy of baseball."

Frank Thomas and Big Eye Network Bring the Weekend to Fans Everywhere

Baseball Hall of Famer Frank Thomas will anchor the festival's broadcast coverage, and his new streaming platform, Big Eye Network, will serve as exclusive broadcast partner, producing and broadcasting the event's marquee moments throughout the weekend.

"What drew us to partner with the World Baseball League is how closely our visions align. They're building baseball into a shared, connective experience for families and communities, and that's exactly the kind of moment we exist to capture," said Frank Thomas, Baseball Hall of Famer and founder of Big Eye Network. "Big Eye Network exists to give fans a front row seat to the moments that matter, and there's no better proving ground for that than a weekend built around community, competition and the game we all grew up loving."

A Weekend Rooted in Baseball's History

The festival schedule includes:

- Thursday, October 15: A family friendly event set to the backdrop of the original Field of Dreams movie site from 6:00-9:00 PM. Bring your families to have a catch, enjoy live music, and commune with legendary players and, of course, some ghost players.

- Friday, October 16: Ballpark doubleheader at the new MLB stadium, opened by a ceremonial first pitch from Thomas. First game starts at 4:00 PM.

- Saturday, October 17: Games begin at 11:00 AM at the original movie site, followed by the WBL Championship game, the presentation of the inaugural Mays Cup to the league's top team, and a live music performance at the stadium that evening.

Founded in 2024 and headquartered in Birmingham, Alabama, the WBL plays a classic version of the sport, featuring wood bats, no pitch clock, and no designated hitter, with one key difference being match-play scoring, where each inning is worth a single run. Between innings, each team brings out its own entertainer, from musicians to performers, to compete head-to-head for a bonus run, alongside fan challenges designed to make fans part of the game.

The league's origins trace back to a divine encounter with Willie Mays' Hall of Fame plaque. WBL President Gaines Johnson was inspired to start the WBL after he found himself on the same plane as the plaque as it was being transported to Rickwood Field, the ballpark where Mays began his career.

The WBL is now recruiting players, coaches, umpires, volunteers and franchise owners through open interest forms on its website, with plans to expand to major U.S. markets and eventually to international markets.

You can find more information about the festival and purchase tickets here.

About World Baseball League

The World Baseball League is on a mission to grow the game by returning it to its fraternal, community centered roots. Founded in 2024 and headquartered in Birmingham, Alabama, the WBL plays a purist's version of baseball modified by match-play scoring and between inning entertainment competitions. The league has fielded nine teams in its first year and a half from its home base at Rickwood Field, America's oldest ballpark. For more information, visit TheWorldBaseballLeague.com and follow the league on LinkedIn and Instagram.

About Big Eye Network

Big Eye Network is an enterprise AI streaming platform built for athletes, artists, and creators. Founded by Baseball Hall of Famer Frank Thomas and operated by a team of veterans across sports, music, film, and media, Big Eye Network gives talent the distribution, monetization, and audience tools to own their relationship with fans.

Media Contact:

[email protected]

SOURCE The World Baseball League

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<p>The new league returns to the ballpark that inspired the 1989 film, headlining a three-day celebration of the game at the site where the movie was made. Hall of Famer Frank Thomas and his new streaming platform, Big Eye Network, join as broadcast partners for the October 15-17 event....</p>

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World Team Tennis Loads Club Rosters and Announces Tickets On-Sale Date
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Marquee additions join WTT's new clubs as tickets go on sale on September 15 at WTT.com

NEW YORK, Sept. 9, 2026 /PRNewswire/ -- World Team Tennis (WTT) today announced an expanded roster of elite players across its three teams and released the official schedule for the league's reimagined 47th season this December. Tickets will go on sale beginning Tuesday, September 15 at 10am ET on WTT.com.

- Toronto North Racquet Club: Victoria Mboko, Leylah Fernandez, Denis Shapovalov, Gabriel Diallo

- New York Empire Racquet Club: Jessica Pegula, Taylor Fritz, Frances Tiafoe, Camila Osorio

- Florida Flamingos Racquet Club: Learner Tien, Iva Jovic, Tommy Paul

"In line with WTT's original vision, we wanted to have top-ranked players competing against one another in a team setting," said Stephen Amritraj, CEO of WTT. "In one night, fans get to watch elite men and women compete across singles and mixed doubles while representing their teams and cities. It's more variety, more competition, and more meaningful tennis packed into each match, and we think that creates an incredible experience and great value for fans."

As part of the league's relaunch, WTT has introduced a new match format designed to deliver top-tier tennis in a shorter window. Team matches will feature four singles sets – Men's No. 1, Women's No. 1, Men's No. 2, and Women's No. 2 – and a mixed doubles Supertiebreaker, with both genders contributing equally to the overall team result. Each team will start four players per match (two men and two women), with the league set to announce additional players in the coming weeks.

WTT's upcoming season will feature six matches with each club hosting two home matches.

- Tuesday, December 1: Florida Flamingos @ New York Empire (Barclays Center)

- Wednesday, December 2: Toronto North @ New York Empire (Barclays Center)

- Saturday, December 5: New York Empire @ Toronto North (Coca-Cola Coliseum)

- Sunday, December 6: Florida Flamingos @ Toronto North (Coca-Cola Coliseum)

- Monday, December 14: Toronto North @ Florida Flamingos (Amerant Bank Arena)

- Tuesday, December 15: New York Empire @ Florida Flamingos (Amerant Bank Arena)

For more information on tickets and the upcoming season, visit WTT.com for full details.

About World Team Tennis

World Team Tennis (WTT) is tennis for the people — a reimagined professional tennis league bringing together fans, players, and communities. Originally founded by Billie Jean King and others in 1974, WTT pioneered mixed-gender team competition and a more accessible, fan-focused vision for the sport. Today, under new ownership and management, the league returns with top professional players competing in a new, high-energy primetime format that blends elite tennis with entertainment, culture, and local pride — redefining the team tennis experience for the next generation of players and fans.

Learn more at wtt.com and follow @worldteamtennis.

SOURCE World Team Tennis

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<p>Marquee additions join WTT's new clubs as tickets go on sale on September 15 at WTT.com NEW YORK, Sept. 9, 2026 /PRNewswire/ -- World Team Tennis (WTT) today announced an expanded roster of elite players across its three teams and released the official schedule for the league's reimagined...</p>

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JAMESON® OPENS $5 MILLION BAR TAB* FOR FOOTBALL FANS NATIONWIDE, LAUNCHING 'AMERICA'S BIGGEST ROUND' FOR THE 2026 NFL SEASON
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As the Official Spirits Sponsor of the NFL, Jameson Partners with NFL Legend Eli Manning to Celebrate Bar Patrons, Spotlight Football Traditions & Raise a Sláinte Cheers

NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Today, Jameson® Irish Whiskey, the Official Spirits Sponsor of the National Football League (NFL), is picking up fans' first round of drinks with America's Biggest Round - an up to $5 million nationwide bar tab. Kicking off tonight in select markets, the program celebrates the tradition of coming together for football and reinforces Jameson's commitment to supporting the local bars that bring fans together.

In the Jameson spirit of bringing people together this football season, the brand is raising a glass to the neighborhood bars, bartenders, regulars, and first-timers who turn every kickoff into a shared experience. Inspired by Jameson's belief that a stranger is just a friend you haven't met yet, America's Biggest Round celebrates the moments that happen when fans come together, whether it's cheering a game-winning touchdown or simply sharing a drink with the person next to them. And for those who keep showing up throughout the season, Jameson will reward fans with opportunities to earn exclusive prizes, giveaways, and unforgettable gameday experiences.

To help kick things off, Jameson is teaming up with two-time Super Bowl Champion Eli Manning, a guy who knows a thing or two about unforgettable gameday moments. Eli won't just be cheering from the sidelines; he'll be rallying fans, sharing his ultimate gameday rituals, and reminding everyone that nothing beats the energy of watching football surrounded by fellow fans with a smooth drink in hand.

"The spirit of fandom and community at a local bar on gameday is really unique," said Eli Manning. "I'm excited to partner with Jameson as they buy America's Biggest Round, celebrating the die-hard fans who bring the passion every single week, make the trip to their local spot, and keep the gameday tradition alive."

America's Biggest Round is powered by Jameson's new creative campaign debuting later this month, Sláinte to Showing Up, a toast to the regulars, the fans who may not know all the rules but know a good time when they see one, and the neighborhood bartenders who know your order before you sit down. Inspired by Jameson's founding belief to "Make a New Friend Every Day," the campaign celebrates the people and places that make gameday what it is.

"The moments fans remember most aren't the ones they watched alone, they're the ones they shared with the people around them," said Colin Kavanagh, Chief Marketing Officer at Pernod Ricard North America. "For generations, neighborhood bars have brought people together, turning strangers into friends and gamedays into lasting memories. As the Official Spirits Sponsor of the NFL, Jameson is pouring America's Biggest Round with a $5 million bar tab to celebrate the fans who show up, raise a glass, and make gameday happen at their local spot."

In select markets, fans across the country can head to their favorite local bar to claim their share of the $5 million tab:

- Scan & Claim: Click here or scan dedicated in-bar QR codes on coasters and table tents to unlock local offers.

- Up to $20 Cash Back: In participating rebate states, consumers who order a Jameson drink can upload their receipt to receive up to $20 cash back via Paypal or Venmo.

- Sweepstakes: In eligible sweepstakes states, fans can enter for a chance to win $20 via PayPal or Venmo for their next round.

- Find Your Bar: Fans can use the interactive Jameson Sports Bar Locator to discover local spots hosting watch parties, signature menu offerings, and gameday rituals—whether it's Green Tea Shots, Jameson Ginger & Lime, or their go-to Jameson favorite.

To learn more about America's Biggest Round, find local gameday bars, or view signature matchday cocktail recipes, visit JamesonWhiskey.com and follow @JamesonUS.

*About America's Biggest Round / Jameson 1st Round on Us Rebate. Offer EXCLUDES residents of AZ, HI, IN, KY, LA, MD, MA, MS, NH, NC, OR, PA, TN, TX, UT and VA. You must be 21+ and a resident of a state NOT listed above. Eligible receipts must show a qualifying purchase made at an on-premise retailer between 9/9/26 – 11/30/26, and must be submitted by 12/4/26. To receive up to $20 via Paypal or Venmo, you must purchase a minimum of one (1) Jameson cocktail, drink or shot from an on-premise retailer (i.e. bar or restaurant). Amount of rebate shall NOT exceed cost of one (1) Jameson cocktail, drink or shot. Maximum one rebate per person or household. To redeem, and for offer terms and conditions, visit www.jamesonwhiskey.com/en-us/first-round-on-jameson. Void where prohibited. SPONSOR: Pernod Ricard USA.

For states not eligible for the rebate, Jameson is conducting the America's Biggest Round / Jameson 1st Round on Us Sweepstakes. No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal U.S. resident of AZ, HI, IN, KY, LA, MD, MA, MS, NH, NC, OR, PA, TN, TX, UT or VA, age 21 or older as of date of entry. Registration begins at 12:00a ET on 9/9/2026 and ends at 11:59p ET on 11/30/2026. To enter, and for complete official rules including eligibility, prize details, ARV and questions/comments, visit www.jamesonwhiskey.com/en-us/first-round-on-jameson-sweeps. Follow the on-screen entry instructions to participate in the instant win promotion. Odds of winning based upon total number of eligible entries received. Limit one prize award per person or household. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. Sponsor: Pernod Ricard USA, 250 Park Avenue, New York, NY 10177.

Participant irrevocably waives all claims against the National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") and agrees that the NFL Entities will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the prizes awarded. The NFL Entities have not offered or sponsored this Sweepstakes in any way. All inquiries regarding the Sweepstakes should be directed to Sponsor or Sweepstakes Administrator.

TASTE RESPONSIBLY. JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2026 Imported by John Jameson Import Company, New York, NY.

ABOUT JAMESON® IRISH WHISKEY

Jameson is the world's bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand*. Anchored by the spirit of togetherness and community, Jameson celebrates the attributes that have propelled the brand from its inception – always welcoming and forever smooth. Sound like you? You Must be a Jameson, too. Every bottle of Jameson is triple distilled and crafted for smoothness at the Midleton Distillery in County Cork, Ireland - the Most Awarded International Distillery at the 2025 San Francisco World Spirits Competition.

ABOUT PERNOD RICARD USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; Château Sainte Marguerite rosé and exquisite champagne Perrier-Jouët.

Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As 'Creators of Conviviality', we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and suppliers. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

PRESS CONTACTS

Pernod Ricard USA: [email protected]

Praytell Agency: [email protected] 

SOURCE Jameson

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<p>As the Official Spirits Sponsor of the NFL, Jameson Partners with NFL Legend Eli Manning to Celebrate Bar Patrons, Spotlight Football Traditions & Raise a Sláinte Cheers NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Today, Jameson® Irish Whiskey, the Official Spirits Sponsor of the National...</p>

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Radia Showcases WindRunner™ for Responsive Space Logistics at AFA Air, Space &amp; Cyber Conference
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The world's largest aircraft by volume enables direct transport of fully assembled rockets, boosters, and outsized satellites, strengthening responsive and resilient space operations.

NATIONAL HARBOR, Md., Sept. 9, 2026 /PRNewswire/ -- Ahead of the Air & Space Forces Association's Air, Space & Cyber Conference (Sept. 14 to 16, National Harbor, Md.), Radia is showcasing how WindRunner™, the world's largest aircraft by volume, addresses one of the space industry's most significant emerging constraints: transporting fully assembled rockets, boosters, and next generation satellites as they continue to outgrow today's logistics network. Purpose built around cargo volume, not simply payload weight, WindRunner enables direct delivery of outsized space systems to launch sites, manufacturing facilities, and austere or distributed locations without disassembly.

"The rockets, boosters, and spacecraft that define the space enterprise's ambitions keep getting larger, more capable, and more valuable. Yet we're still relying on transportation systems designed decades ago," said Mark Lundstrom, Founder and CEO of Radia. "WindRunner was designed to move the largest things in the world to the hardest places to reach, and that is exactly what the space community needs. Whether it's a fully assembled booster, a recovered launch vehicle, or a next generation satellite, we can move it intact, in hours instead of days, without disassembly. With a low cargo deck height, nose door, and an innovative cargo loading system, the WindRunner will enable easier loading of outsized space related cargo. That gives the space enterprise an entirely new logistics capability."

Why Now

Modern space programs increasingly run out of transport options before they run out of ambition.

Rocket stages, boosters, satellites, and other mission critical systems continue to grow in size, while the roads, ports, and aircraft available to move them have remained largely unchanged. As a result, valuable hardware is often disassembled, constrained by existing transportation limits, or routed by sea and road over several days or even weeks, adding cost, schedule risk, and unnecessary handling to some of the world's most sensitive aerospace systems. At the same time, the U.S. Space Force and commercial launch providers are investing in reusable launch systems, distributed space operations, and more responsive launch capabilities. Those missions increasingly depend on the ability to rapidly reposition large space hardware between manufacturing facilities, test sites, launch complexes, recovery locations, and allied operating bases. WindRunner provides a new logistics capability purpose-built to meet that challenge.

WindRunner for Space: Key Capabilities

- Supports Responsive Space Operations: Enables movement of large launch systems in hours instead of days while supporting the recovery and repositioning of reusable launch vehicles for faster turnaround.

- Enables Larger Spacecraft Design: Accommodates satellites with roughly twice the dimensional envelope of those that can be transported fully assembled today, expanding possibilities for national security, communications, Earth observation, and ISR missions.

- Operates Where Others Cannot: Short takeoff and landing capability from approximately 1,800-meter unpaved runways enables access to emerging spaceports, distributed launch locations, and austere operating sites beyond the reach of conventional cargo aircraft.

- Moves Fully Assembled Space Systems Intact: Roll on/roll off transport of complete rocket stages, boosters, launch vehicles, and large satellites without disassembly or reassembly, enabling offsite integration and direct delivery to launch sites while reducing handling of sensitive, high value hardware.

- Works with Existing Infrastructure: Designed to operate using standard cargo handling equipment and conventional airfield infrastructure, eliminating the need for specialized loading systems or bespoke facilities.

- Targeting Entry into Service in the Early 2030's: Developed with proven components using know certification processes that target service in the early 2030s.

- Flexible Transport as a Service Model: Provides surge logistics capacity to government and commercial customers whenever and wherever it is needed.

Rather than replacing today's launch infrastructure or strategic airlift, WindRunner complements and extends both by providing a logistics capability for oversized, volume dominated payloads that no existing aircraft can transport intact. By connecting manufacturing, integration, launch, recovery, and sustainment operations, WindRunner enables a more responsive, resilient, and flexible space mobility architecture for government, allied, and commercial operators.

At AFA Air, Space & Cyber

Throughout the conference, Radia representatives will meet with leaders from the Department of Defense, U.S. Space Force, allied governments, commercial launch providers, and the aerospace industry to discuss WindRunner's development progress, expanding defense and space applications, and its long-term role in transforming how the world's largest and most complex systems are moved.

Radia will exhibit at Booth #551 at the Gaylord National Resort & Convention Center.

About Radia

Radia is a dual-use aerospace company that is developing WindRunner™, the world's largest cargo aircraft by volume. Designed to transport oversized cargo directly to locations inaccessible to conventional airlift, WindRunner enables new possibilities across defense, space, energy, aerospace, industrial manufacturing, humanitarian response, and commercial logistics. Headquartered in Boulder, Colorado, and Rome, Italy, Radia is supported by a growing global ecosystem of supplier and technology partners developing the next generation of strategic logistics.

Media Contact

Kathy Van Buskirk

[email protected]

+1 720 771 7651

SOURCE Radia

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<p>The world's largest aircraft by volume enables direct transport of fully assembled rockets, boosters, and outsized satellites, strengthening responsive and resilient space operations. NATIONAL HARBOR, Md., Sept. 9, 2026 /PRNewswire/ -- Ahead of the Air & Space Forces Association's Air,...</p>

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Michaels® Celebrates National Sewing Month with Knit &amp; Sew Shop Expansion, In-Store Classes and Sewing Events
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With more than 1,600 new products, fabric now in nearly 90% of stores and a month of sewing events and classes, Michaels is giving shoppers more ways to discover, learn, and celebrate the art of creating

- Michaels' expanded Knit & Sew Shop is available in more than 1,200 stores, with more than 1,600 new products across fabric, yarn, sewing and needlecraft.

- Fabric is now available in nearly 90% of Michaels stores, with more than 400 new fabric products spanning quilting, cosplay, special occasion and more.

- In honor of National Sewing Month, Michaels is hosting a month-long lineup of in-store events, first-time ever community meet-ups, open classrooms, product demonstrations, online classes, and free sewing experiences, including Teach the World to Sew Day on September 19.

- New Big Twist and DMC Embroidery Threads shop-in-shops create dedicated destinations for two beloved brands, while expanded assortments bring more premium materials, exclusive products and customer-favorite launches to Michaels.

IRVING, Texas, Sept. 9, 2026 /PRNewswire/ -- Michaels, the leading destination for creativity and celebration across North America, today announced the expansion of The Knit & Sew Shop as it celebrates National Sewing Month, introducing more than 1,600 products, new shop-in-shop experiences from beloved brands including Big Twist and DMC, and a month of in-store events giving customers more opportunities to learn, find inspiration, and connect through the joy of creativity.

"We're investing in The Knit & Sew Shop to give today's shoppers more of what they love, while making these crafts more approachable for anyone who wants to learn," said Stacey Shively, Chief Merchandising Officer at Michaels. "As more people embrace analog hobbies and the joy of making something by hand, we're bringing together more of what customers need to start, grow or rediscover their craft—from expanded fabric and elevated yarns to sewing machines, classes and community events. We want everyone to feel inspired to pick up a needle, try something new and make it their own."

Explore the Expanded Knit & Sew Shop

The expansion brings more choice and inspiration to every step of the creative process, from finding the perfect fabric or yarn to choosing the tools, notions and machines needed to make it.

- Fabric: Michaels now carries fabric in nearly 90% of its stores and offers more than 400 new products, like refreshed JOANN prints from the Keepsake Calico collection, brand-new collections from acclaimed quilting designer Susan Winget and updated flannel assortments. Expanded Yaya Han Cosplay and CASA Special Occasion fabrics are also available in select stores.

- Yarn: New offerings include Rico Design, now available in more than 400 stores and making Michaels the only national brick-and-mortar retailer to carry the brand. Customers will also find larger selections from Bernat and Lion Brand, along with natural-fiber yarns including Coboo and Cottino. Caron Cakes, the customer-favorite brand available exclusively at Michaels, is celebrating 10 years with limited-time offerings, including the highly anticipated Anniversary Cakes.

- Needlecraft: Home to the world's largest assortment of DMC Embroidery Threads and floss, Michaels is adding more than 150 new products to its already extensive needlecraft selection. Shoppers will also find collaborations with creator What's The Stitch and new Loops & Threads needlecraft kits across embroidery, needlepoint, needle felting and cross stitch.

- Sewing: Michaels has grown its sewing assortment with more notions from Fiskars and Clover, a revamped button collection, and more elastics, stabilizers, and batting. Gütermann threads are now available in nearly 90% of Michaels stores, while Brother sewing machines are now available in every store, alongside exclusive launches from Brother and Singer and a Michaels-exclusive Singer sewing and embroidery machine bundle.

Celebrating National Sewing Month at Michaels

Throughout September, Michaels is celebrating National Sewing Month with programming designed to bring sewists together, help customers build their skills, and inspire creators to start their next project.

- Weekly Sewing Community Meet-Ups (Every Tuesday from 6-8pm): For the first time ever, all Michaels stores will host themed Sewing Community Nights, focused on different techniques and interests, including sewing, mending, patchwork and embellishment. The sessions are designed to foster community, encourage skill-building and give sewists a place to share their passion for creating.

- Open Classroom Sessions (Every Wednesday from 6-8pm): These free drop-in sessions invite customers to bring their own project or start fresh while experimenting with new materials, learn special techniques and receive inspiration from Michaels Team Members and leading brands.

- Sewing Events (Every Sunday from 1-3pm): Programming will feature sewing projects and hands-on demonstrations, with top sewing and craft brands showcasing products and helping customers complete projects.

- Free Live Online Classes: Throughout September, Michaels will host free live online sewing classes for sewists of all skill levels, including kids, giving customers the opportunity to learn new techniques and create from home.

- Online Projects & Inspiration: Customers can find sewing projects, video tutorials and inspiration designed to help inspire their next project and build their skills from home, anytime.

- Teach the World to Sew Day (Saturday, September 19 from 1-2pm and 3-4pm): Select Michaels stores will host free, hands-on sewing experiences with sewing machines provided by SINGER and instruction from SINGER Ambassadors and Michaels Team Members. For those joining from home, Michaels will also host a special SINGER video tutorial at 12pm CT, giving sewists another way to learn and celebrate the day.

New In-Store Experiences: Shop-in-Shops

The expansion also introduces new shop-in-shop experiences designed to make some of the category's most-loved brands into their own destinations.

- Big Twist: The new Big Twist space creates a dedicated destination for the beloved brand, exclusively available at Michaels. The experience brings together the Value, Pound Plus, Living, Baby Bear and Posh collections, which have rolled out in Michaels stores over the past year.

- DMC Embroidery Threads: Michaels' new DMC experience brings its extensive assortment of DMC products together in one dedicated spot spanning cross stitch, embroidery and needlepoint. The enhanced assortment includes the worldwide exclusive Perle D'Alsace collection, as well as EcoVita and Tapestry Wool collections.

The expansion of The Knit & Sew Shop is part of Michaels' continued investment in creative categories as hands-on hobbies continue to attract creators of all ages and experience levels. By bringing together more materials, brands, tools, education and community, Michaels is creating a destination where anyone can discover the joy of creativity and celebration — during National Sewing Month and all year long.

For more information, head to your nearest Michaels store or visit Michaels.com and Michaels.ca.

About The Michaels Companies, Inc.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

Media Contact 

Kim Kornfeld 

[email protected] 

SOURCE The Michaels Companies, Inc.

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QA FAIL (need review): TARGET's first sentence claims the expansion is 'ahead of National Sewing Month,' but SOURCE indicates the announcement and celebrations occur during National Sewing Month (September, with a September 9, 2026 date). This is a material date-related inaccuracy not supported by the SOURCE.
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<p>With more than 1,600 new products, fabric now in nearly 90% of stores and a month of sewing events and classes, Michaels is giving shoppers more ways to discover, learn, and celebrate the art of creating Michaels' expanded Knit & Sew Shop is available in more than 1,200 stores, with more...</p>

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