New York – October 01, 2026 -- The Ad Council has launched The Secret to Motherhood, a new maternal mental health campaign urging new and expecting mothers to prioritize their own well-being as part of caring for their children.

One in five mothers face a maternal mental health condition

According to the CDC, these conditions are the leading cause of pregnancy-related deaths in the U.S. Despite this, three in four cases go untreated, largely due to stigma surrounding the topic.

Washington – September 15, 2026 -- The U.S. Department of Veterans Affairs (VA) and the Ad Council are rolling out new public service announcements and expanded resources at VA.gov/REACH as part of Buddy Check Week, running Sept. 21-25, 2026, within the ongoing "Don't Wait. Reach Out." campaign.