Plano, Texas – September 23, 2026 -- Ten US streaming service profiles were phased out in the second quarter of 2026 as providers rebrand, consolidate content, or shift to alternative distribution models, according to Parks Associates' Streaming Video Tracker.

Plano, Texas – September 13, 2026 -- Fox Corporation's planned $22 billion acquisition of Roku underscores the strategic value of controlling the platform layer that connects viewers, content, and advertisers, according to new data from Parks Associates.

Roku dominates US streaming hardware with 43% device share

Parks Associates' Tech Ecosystem Dashboard, based on surveys of more than 8,000 US internet households, found 43% report a Roku device as their most-used streaming media player. Among smart TV owners, 17% said their primary TV runs on Roku OS.