Los Angeles – September 12, 2026 -- King's Hawaiian has launched Soft Swirl Cinnamon Bites, a new snack now available at major grocery retailers nationwide alongside its existing Soft Pretzel Bites.

To promote the launch, the bakery brand teamed up with Taylor Hanson of the band Hanson to record "MMMBites," a reworked version of the group's 1997 hit "MMMBop," timed ahead of the song's 30th anniversary. The collaboration anchors a new ad campaign called "Mmmoments."