Columbus, Ohio – September 12, 2026 -- Triple Whale unveiled a new brand identity, marking its shift from an ecommerce analytics platform to what it calls an AI operating system for commerce, after tracking more than $71 billion in gross merchandise value and $25 billion in advertising spend over the past year.

Platform now serves 65,000 brands across 85 countries

More than 65,000 brands use Triple Whale, supported by a global network of over 2,000 agencies operating in more than 85 countries.