Sunnyvale, Calif. – September 11, 2026 -- Cresta, a customer experience AI platform, has signed former NFL running back and Super Bowl champion Marshawn Lynch as brand ambassador in a multi-year partnership.

Cresta commits to multi-year ad campaign featuring Marshawn Lynch

Lynch will appear in advertising, at industry events, and across additional marketing initiatives promoting Cresta's enterprise AI platform, starting with a new ad launched today that frames the company's technology as putting customer experience in "Beast Mode."