Los Angeles – October 03, 2026 -- Govee, which it calls the No. 1 brand for household permanent outdoor lights in the U.S., has launched a nationwide Halloween campaign titled "Turn Up the Spooky. Slay Halloween." starring actress Sarah Michelle Gellar.

The campaign's TV commercial shows Govee Outdoor Lights transforming a typical home into a cinematic Halloween setting, using color and lighting effects to build after-dark atmosphere.

Bellevue, Wash. – September 10, 2026 -- Govee has launched the Permanent Outdoor Lights 2 Pro, a fixed outdoor lighting system that lets homeowners run two independently controlled color layers on a single light strip. The 100-foot version costs $499.99, while the 200-foot version is priced at $799.99, both available now through Govee.com and Amazon.