Offenbach, Germany – September 09, 2026 -- Hyundai Motor Company has signed a multi-year deal to become the Official Automotive Partner of the UEFA Champions League, starting with the 2026/27 season and running through the end of 2030/31.

The deal extends nearly 30 years of Hyundai's football sponsorships

Hyundai has backed football at major international tournaments and clubs for almost three decades. This agreement, struck with UC3 -- UEFA's joint venture with European football clubs -- moves that commitment to the top tier of European club competition.