Cologne – September 09, 2026 -- Social-impact brand share and RTL Deutschland have launched a joint campaign to support equal opportunities for children, centered on a new share x RTL snack bar sold at six major German retailers.

Every bar purchased triggers a donation from the "Stiftung RTL - Wir helfen Kindern e.V." to breakfast4Kids e.V., a nonprofit that provides a healthy breakfast to roughly 1,400 children daily across 35 schools and daycare centers in the Aachen and Cologne region.