London and Dublin – September 10, 2026 -- ALP, the fastest-growing nicotine pouch brand in the United States, has been named Official Nicotine Pouch Partner of Matchroom Boxing, marking its first major commercial alliance in the UK and Ireland and a formal entry point into European expansion.

The agreement grants ALP exclusive category rights across three flagship Matchroom events this autumn, positioning the brand in front of what the company calls boxing's most engaged UK and Ireland audience.

London and Dublin – September 08, 2026 -- ALP, the fastest-growing nicotine pouch brand in the United States, has secured category-exclusive rights as the Official Nicotine Pouch Partner of Matchroom Boxing, marking its first major sponsorship push into the UK and Ireland.