OFFENBACH, Germany – September 11, 2026 -- Hyundai Motor Company has signed a multi-year agreement to become the Official Automotive Partner of the UEFA Champions League, a deal running from the 2026/27 season through the end of 2030/31. The partnership was concluded through UC3, UEFA's joint venture with European football clubs.

Berlin – September 09, 2026 -- Haier has secured exclusive global rights across home appliances, TVs and commercial screens for UEFA club competitions, becoming a global partner of the UEFA Champions League starting from the 2027/28 season through 2030/31.

Berlin – September 09, 2026 -- Haier has signed a four-year global partnership with UC3 to become an official global partner of the UEFA Champions League, covering the 2027/28 through 2030/31 seasons, the appliance maker announced at IFA 2026 in Berlin.

Berlin – September 08, 2026 -- Haier has secured exclusive worldwide sponsorship rights in the home appliances, televisions and commercial display screens categories for the UEFA Champions League and related UEFA club competitions, under a four-year agreement with commercial rights holder UC3 running from July 1, 2027 to June 30, 2031.