Dubai – September 24, 2026 -- Gorenje, the European home appliance brand owned by Hisense Group, has named football star Luka Modrić as its brand ambassador for the Middle East market.

Dubai – September 17, 2026 -- Gorenje has launched the G600 dishwasher in the UAE and wider Middle East, an appliance the company says uses 10 percent less energy than the A-class industry standard while delivering full cleaning performance.

Smart Dosing cuts refills to once a month

The G600's Smart Dosing feature lets households fill the detergent container once and run up to 20 wash cycles, roughly a month of use, without refilling. The system automatically dispenses the precise detergent amount for each selected programme, aiming to reduce waste.

Garching – September 09, 2026 -- Appliance maker Gorenje has announced a new partnership with handball player Mathias Gidsel, unveiled at IFA 2026. The deal ties the European home appliance brand to one of the sport's top current athletes.

Berlin – September 08, 2026 -- Hisense used IFA 2026 to unveil V AIOS, a new operating system designed to link televisions, mobile devices and home appliances into a single AI-driven ecosystem, while also confirming it will remain an official partner of the UEFA European Championship through 2028.