By Editor , 10 September 2026
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Hyundai Becomes Official Car Partner of the UEFA Champions League

Offenbach, Germany – September 09, 2026 -- Hyundai Motor Company has signed a multi-year deal to become the Official Automotive Partner of the UEFA Champions League, starting with the 2026/27 season and running through the end of 2030/31.

The deal extends nearly 30 years of Hyundai's football sponsorships

Hyundai has backed football at major international tournaments and clubs for almost three decades. This agreement, struck with UC3 -- UEFA's joint venture with European football clubs -- moves that commitment to the top tier of European club competition.

By Editor , 9 September 2026
Haier Becomes Global UEFA Champions League Partner Through 2031

Berlin – September 09, 2026 -- Haier has secured exclusive global rights across home appliances, TVs and commercial screens for UEFA club competitions, becoming a global partner of the UEFA Champions League starting from the 2027/28 season through 2030/31.

By Editor , 9 September 2026
Hisense Extends UEFA Partnership Through EURO 2028

Berlin – September 08, 2026 -- Hisense will remain an official partner of UEFA EURO 2028, marking the fourth consecutive UEFA European Championship the electronics manufacturer has sponsored since 2016.

By Editor , 9 September 2026
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Hisense Unveils AI-Powered Smart Home OS, Extends UEFA Deal Through Euro 2028

Berlin – September 08, 2026 -- Hisense used IFA 2026 to unveil V AIOS, a new operating system designed to link televisions, mobile devices and home appliances into a single AI-driven ecosystem, while also confirming it will remain an official partner of the UEFA European Championship through 2028.