Singapore – September 07, 2026 -- Travel booking platform Trip.com reports that custom tour bookings surged over 600% year-on-year globally, as travelers increasingly seek fully tailored itineraries over standard packages.

The company's data shows global searches for first and business class flights climbed 99% year-on-year in the first half of 2026, while 5-star hotel searches rose 57% over the same period. The strongest demand for custom tours is coming from Mainland China, Hong Kong SAR and Singapore.