San Diego – September 11, 2026 -- Sony Electronics has introduced the SEL814G, its first fisheye zoom G Lens for full-frame Alpha E-mount cameras, with pre-orders opening Sept. 8, 2026 at 7 AM PST.

The lens covers an 8 mm to 14 mm zoom range with a constant f/3.5 aperture, shifting from circular fisheye at the wide end to diagonal fisheye at 14 mm. Both settings produce a 180-degree angle of view, letting photographers and filmmakers adjust framing without swapping lenses.

San Diego – September 10, 2026 -- Sony Electronics has expanded its wireless headphone lineup with three new models spanning premium, mid-range, and entry-level price points, giving shoppers more choices ahead of the holiday season.

San Diego – September 10, 2026 -- Sony Electronics has unveiled a limited-edition collaboration with Sanrio's Hello Kitty, pairing select wireless headphones with exclusive carrying cases and tote bags available only through the Sony Store. Pre-orders open later this holiday season, though quantities are limited and availability varies by country and region.

San Diego – September 07, 2026 -- Sony Electronics is launching three new party speakers in its ULT POWER SOUND series -- ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 -- built with deep bass and DJ-ready features for everything from backyard parties to karaoke nights.

The lineup arrives in September 2026, with the ULT TOWER MAX priced at $1,499.99 USD, the ULT TOWER 7 at $649.99 USD, and the ULT TOWER 5 at $449.99 USD. Canadian pricing runs from $599.99 to $2,099 CAD. All three will be sold at Sony.com, Best Buy, Amazon, and other authorized retailers.