Dallas – September 30, 2026 -- Avocados From Mexico is turning grocery runs into game-day perks with "Saturdays Start With Guac," a season-long campaign running through the college football championship game in January.

Atlanta – September 07, 2026 -- College Colors Day returns Friday, September 4, inviting fans nationwide to wear their school colors and enter for a chance to win a trip to the 2027 College Football Playoff National Championship in Las Vegas.

The annual celebration, developed by collegiate brand licensing company CLC, carries the theme "Make Your Loyalty Impossible to Miss" this year, focusing on the traditions and rituals that define college fandom beyond gameday.