NEW YORK -- September 01, 2026 -- Optimizely unveiled Virtual Teammates on Aug. 31, 2026 at its Opticon conference, a new class of AI coworkers built to take on defined marketing roles instead of responding to individual prompts. The launch includes five role-specific digital coworkers: Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager. Each retains organizational context over time and operates across marketing tools under its own identity and permissions.
