Los Angeles – September 17, 2026 -- NOAA forecasters say there is a greater than 90% chance the current El Niño will become very strong during fall and winter 2026-27, with a 69% chance it could exceed every El Niño measured since 1950. The warning comes as Farmers Insurance urges homeowners and business owners to review coverage before severe weather hits.

Los Angeles – September 16, 2026 -- Jardins d'Arménie, a family-owned Armenian brandy house, has been selected to join an exclusive Pre-Emmys Celebrity Gifting Lounge in Los Angeles running September 11-12, 2026, marking its official launch into the United States market.

Los Angeles – September 16, 2026 -- Pacsun has launched a 32-piece women's NFL apparel collection in partnership with licensed sports brand The Wild Collective, with prices ranging from $45 to $90.

The collection is available now at select Pacsun stores and online, covering fans of eight teams: the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers.

Los Angeles – – September 15, 2026 -- Fanttik has unveiled a new round of automotive and DIY tools, headlined by the Luma K10 Apex dash cam and the O11 Pro cordless circular saw, expanding its catalog of driving and home-project gear.

Los Angeles – September 15, 2026 -- Dreame Technology has launched the Pocket Cake High-Speed Hair Dryer, a compact travel dryer priced at $129.99 on Amazon, following up on its Pocket dryer that was named a TIME Best Invention of 2024.

The dryer folds to 7.8 inches and weighs under one pound

Pocket Cake uses a 180-degree flexible folding design to shrink into a phone-sized shape, making it easy to pack in a bag, tote, or bathroom drawer.

Los Angeles – September 15, 2026 -- Cécred has released Temple Oud Hair Perfume, a $54 standalone fragrance that lets fans wear the brand's signature scent independent of its haircare line for the first time.

The perfume rolls out across three retail channels this month

The 1.7 fl oz bottle became available on cecred.com starting September 10, followed by the Ulta Beauty App on September 17 and ULTA Beauty stores nationwide on September 19. It marks Cécred's first fragrance-focused product since the brand launched in 2024.

Los Angeles – September 15, 2026 -- Perelel's Triple-Support Protein is now available at more than 65 Bluestone Lane cafés across the country, starting with a limited-time Pumpkin Chai fall collection.

The rollout marks the start of a year-long national partnership between the OB/GYN-founded women's health brand and the New York-based café chain, launched today.

Glendale, Calif. – September 15, 2026 -- The RealReal will open its newest Southern California store at 230 S Brand Blvd in Glendale on October 1, 2026, offering authenticated luxury resale and expert consignment services to shoppers across the greater Los Angeles area.

The store sits among Glendale's established luxury retailers

The location joins a shopping corridor that includes Bottega Veneta, Gucci, Louis Vuitton, Saint Laurent, Tiffany & Co., David Yurman, Golden Goose, Alo and Nordstrom, just outside Downtown Los Angeles and Hollywood.

Los Angeles – September 15, 2026 -- Little Tikes is giving its classic toys a neutral-toned makeover with the launch of the Cloud Collection, a lineup of best-selling products redesigned in soft white and neutral hues. The collection launches exclusively on Amazon on September 15, 2026, with the white Cozy Coupe available for preorder starting September 9.

The Little Tikes Company, a subsidiary of MGA Entertainment, says the collection responds to growing consumer demand for neutral, design-conscious children's products that blend into home décor.

Los Angeles – September 15, 2026 -- Los Angeles Football Club and LINE FRIENDS (corporately known as IPX) launched an exclusive merchandise collection featuring the character BROWN, debuting on Korean Heritage Night at BMO Stadium.

The collection includes an adult T-shirt, a kids T-shirt, a kids hoodie, three types of heat-transfer patches designed for direct application to LAFC jerseys, the BROWN Classic Plush Keyring and the BROWN Random Mini Keyring.