Los Angeles – October 05, 2026 -- THIS IS CRAZY!, a benefit play exploring mental illness and family survival, arrives at The Wallis Annenberg Center for the Performing Arts in Beverly Hills for a single performance on Tuesday, October 13, 2026, with tickets on sale now.

The show previously debuted in New York, drawing talent including Jane Fonda, Edie Falco, and Mark Ruffalo, and raised nearly $500,000 for the National Alliance on Mental Illness (NAMI). One hundred percent of proceeds from the Los Angeles performance and afterparty will again go to NAMI.

Los Angeles – October 04, 2026 -- The General Insurance has launched a nationwide sweepstakes offering one winner a fully restored, drivable replica of the iconic Street Fighter car plus a cash prize of $25,400.69. Entries are open now through November 18, 2026.

Los Angeles – October 03, 2026 -- Govee, which it calls the No. 1 brand for household permanent outdoor lights in the U.S., has launched a nationwide Halloween campaign titled "Turn Up the Spooky. Slay Halloween." starring actress Sarah Michelle Gellar.

The campaign's TV commercial shows Govee Outdoor Lights transforming a typical home into a cinematic Halloween setting, using color and lighting effects to build after-dark atmosphere.

Diamond Bar, Calif. – October 02, 2026 -- The South Coast Air Quality Management District Governing Board has approved $60.2 million in additional funding for its GO ZERO Incentive Program, which pays homeowners and small businesses to swap gas furnaces and water heaters for zero-emission heat pumps.

Cerritos, Calif. – October 02, 2026 -- NEOWIZ and Beard Papa's are launching a limited-time BrownDust2 collaboration on October 9, 2026, at participating Beard Papa's locations across the United States, running through November 9.

Two character-inspired cream puffs anchor the promotion

The Zenith Puff features seasonal pumpkin spice custard in a cinnamon-topped eclair, while the Wilhelmina Puff combines vanilla custard, white chocolate and vanilla Oreo cookie crumble eclair. Both are named after fan-favorite characters from the BrownDust2 game.

Miami Beach – October 02, 2026 -- Apotheke South Beach, a botanical-infused cocktail lounge hidden behind an unmarked door on Washington Avenue at Moxy South Beach, opens October 16 in the Art Deco District.

Los Angeles – October 01, 2026 -- Sports Research has launched Creatine + Electrolytes, a sugar-free powder drink mix now sold in single-serve stick packs at select Costco warehouses, marking the family-owned company's first product in Costco's sports nutrition aisle.

Los Angeles – October 01, 2026 -- ComplexCon celebrates its 10-year anniversary on October 3-4, 2026, relocating for the first time to Los Angeles after a two-year run in Las Vegas that drew more than 70,000 attendees in 2025. The festival will span the Los Angeles Convention Center and Crypto.com Arena, bringing together more than 300 brands across over half a million square feet of exhibition space.

NEW YORK – October 01, 2026 -- Dr.G, the dermatologist-founded skincare brand acquired by L'Oréal in 2024, has officially launched a storefront on TikTok Shop, marking the next phase of its U.S. expansion.

Seven products and exclusive bundles hit TikTok Shop

The brand's TikTok Shop assortment includes seven products priced between $25.99 and $44.99, featuring best-sellers from its R.E.D and Black Snail collections. Five TikTok Shop-exclusive bundles are also available, ranging from $29.99 to $89.99, with savings of up to 63% off full retail prices.

Oak Brook, Ill. – September 30, 2026 -- Vehicle thefts in the United States fell 21% during the first half of 2026 compared with the same period last year, with all 50 states posting year-over-year declines, according to a new analysis from the National Insurance Crime Bureau (NICB).

A total of 268,415 vehicles were reported stolen to law enforcement between January and June 2026, translating to a national theft rate of roughly 77.81 thefts per 100,000 people.