New York – September 22, 2026 -- Thousands of costumed dogs and their owners will descend on the East Village on Saturday, October 17, 2026, for the 36th Annual Tompkins Square Halloween Dog Parade.

New York – September 22, 2026 -- Throo, the ride-hailing app that charges drivers a flat $1 per trip instead of a commission, has launched in Denver, its first market outside New York City, three months after debuting in June.

Riders can request a car in Denver using the same throo app, login, and saved payment method they already use in New York. More than 55,000 drivers have signed up to drive with throo in New York City since June.

New York – September 22, 2026 -- GOAT USA has launched a co-branded apparel collection with the New York Jets, pairing the Long Island streetwear label's tee and hoodie designs with Jets branding for fans heading to MetLife Stadium.

The collection debuted at the Jets' White Out game on September 20

The line is built to work from tailgate lots to stadium seats, according to the brand. It will become widely available in early October through Jetsshop.com, GOATUSA.com, GOAT USA's retail locations, and select retail partners.

New York – September 22, 2026 -- Lemonade has launched its pet insurance product in Kentucky, giving pet owners in the state access to customizable accident, illness, and preventative care coverage through the company's app.

New York – September 22, 2026 -- MET-Rx has entered the ready-to-drink protein category with the launch of its 44g High Protein Shake, now on shelves at Walmart, Walmart.com and Amazon for $3.47 per 14-ounce bottle.

The lineup comes in three flavors -- Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake -- with each bottle containing 44 grams of protein, 6 grams of fiber, five key nutrients and up to 2,500 mg of electrolytes.

New York – September 22, 2026 -- GROWNSY's Smart Drawing Robot, a screen-free toy that teaches kids ages 3 to 8 to draw using 150 picture cards, has won a 2026 National Parenting Product Award (NAPPA).

The toy skips screens entirely and uses cards instead

Children scan one of 150 included picture cards, and the robot draws the image step by step using light guidance and voice prompts. Kids can then trace, color, or attempt the drawing themselves, practicing observation and hand-eye coordination. The device requires no app or Wi-Fi connection.

New York – September 22, 2026 -- Teenagers across Illinois, Indiana, Wisconsin and Iowa can now submit scripts for a 30-second TV public service announcement warning drivers about the dangers of speeding, with a top prize of $2,000.

New York – September 22, 2026 -- Elm Biosciences, the skincare company co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, launched the Elemental Lip Serum on September 22, 2026, priced at $45 and sold exclusively at ElmBiosciences.com and select dermatology partners.

New York and Los Angeles – September 21, 2026 -- COLOLIGHT is launching CHIMERA, a chair-mounted open-ear gaming headset, on Kickstarter starting September 22, with a $219 Super Early Bird price for backers.

New York – September 21, 2026 -- Joko USA, Inc. has launched Joko App in the United States, an AI-powered shopping assistant that compares prices, tracks spending, and delivers cash back in a single app.

The app is now available nationwide through the App Store and Google Play.