VIENNA – October 02, 2026 -- New research from CeraVe, surveying 6,000 adults across the UK, France, Germany, Italy and Spain, finds a wide gap between what people know about skin health and what they actually do about it.

Nine in ten adults worry about their skin, but few take protective action

The study found 90% of respondents are concerned about at least one environmental factor affecting their skin, and 81% recognise that protection beyond sun exposure matters. Despite this, only 22% use products specifically designed to support the skin barrier.