Greenwood Village – October 01, 2026 -- VASA Fitness has launched a company-wide rebrand under the tagline "Built to Be Strong," pairing a redesigned app and website with plans for upgraded club layouts starting in 2027. The gym chain, among the 20 largest health club operators in the U.S., is opening its 75th location in Cedar Rapids, Iowa this month, with eight more clubs planned before year-end and nearly 20 additional openings in 2027.