By Editor , 1 October 2026 Tate McRae Launches Debut Fragrance TATE 01, Hits Ulta Oct. 16 Lead Image New York – October 01, 2026 -- Pop star Tate McRae has launched her first signature fragrance, TATE 01, developed with Scent Beauty, Inc. and priced from $30 to $82 for sizes between 10ml and 100ml.