New York – October 01, 2026 -- Affiliated Advisors has added True Prosperity Advisors, a Rockford, Illinois-based advisory firm managing approximately $162 million in client assets, which previously operated under Baird.

True Prosperity Advisors exits Baird for Affiliated Advisors' growth platform

The firm is led by Financial Advisor Gary Love, CFP, CPWA, CEPA, alongside Registered Assistant Simeon Hanson. The team cited a need for a partner combining personalized support with scalable growth resources as the reason for the transition.