New York – October 01, 2026 -- The Ad Council has launched The Secret to Motherhood, a new maternal mental health campaign urging new and expecting mothers to prioritize their own well-being as part of caring for their children.

One in five mothers face a maternal mental health condition

According to the CDC, these conditions are the leading cause of pregnancy-related deaths in the U.S. Despite this, three in four cases go untreated, largely due to stigma surrounding the topic.