Durham, N.C. – September 30, 2026 -- Sixty-three percent of U.S. adults said they would or might let an AI shopping assistant choose brands on their behalf if it consistently saved them 20% on purchases, according to a nationwide survey of 2,000 Americans conducted by Talker Research on behalf of payments platform Spreedly.

The findings arrive as AI shopping agents, including Meta's newly launched Muse, expand from product discovery into checkout, intensifying scrutiny over how much purchasing authority consumers will cede to automated systems.