Austin, Texas – – September 29, 2026 -- A new national study of 8,353 family members across 77 colleges and universities finds that philanthropic giving is driven primarily by trust and visible student success rather than direct fundraising appeals. Encoura and CampusESP jointly released the findings from "Drivers of Family Giving: The 2026 National Study," based on data collected in May 2026 through CampusESP's family engagement platform.