Hollywood, Fla. – September 28, 2026 -- Hard Rock International has kicked off its 27th annual PINKTOBER campaign, a monthlong fundraising push tied to Breast Cancer Awareness Month in October. The initiative spans Hard Rock's hotels, casinos, cafes, Rock Shops and digital platforms worldwide, directing proceeds to the Hard Rock Heals Foundation for breast cancer research and patient support. Since its launch, PINKTOBER has raised more than $15 million.