Hurricane, Utah – September 24, 2026 -- 3W Auto-life will serve as the exclusive title sponsor of the Level 4 West Rim Lite trail at the 11th Annual Monster Energy Trail Hero Event, running Sept. 28 to Oct. 3 in Hurricane, Utah, at Sand Hollow's red sand dunes and slickrock terrain.

The custom-fit floor mat brand will also sponsor the Level 4 Toquerville Falls Day trail and set up a booth at the Washington County Fairgrounds Vendor Show from Oct. 1 to 3, occupying a 20-by-30-foot space designated Booth D6.