Princeton, N.J. – September 24, 2026 -- Refuel Agency has introduced Afro-Latino consumers as a standalone research segment for the first time, finding this group leads all measured multicultural audiences in AI tool adoption at 31%, using platforms such as Gemini.

Princeton, N.J. – September 24, 2026 -- Young adults aged 18-24 have overtaken teens as the primary drivers of brand discovery on TikTok and Instagram, according to Refuel Agency's newly redesigned 2026 Youth, College & Young Adult Explorer study of 1,545 respondents.