Kobe – September 30, 2026 -- ASICS has issued what it calls the world's first conservation warning for human movement, after new research found people report spending 86% of their waking day not moving.
The Japanese sportswear brand released the findings ahead of World Mental Health Day, alongside a short nature documentary titled Human Nature, narrated by actress Sigourney Weaver. The film explores how sofas, screens and modern convenience are quietly replacing everyday movement.