By Editor , 19 September 2026
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Beverage Mogul Lance Collins Launches ZenWTR, a Plastic-Negative Alkaline Water Brand

Beverly Hills, Calif. – September 18, 2026 -- Beverage entrepreneur Lance Collins has launched ZenWTR, a vapor-distilled alkaline water brand with a pH of 9.5, now sold at Whole Foods Market, Walmart, Amazon, QuikTrip, Kwik Trip, Bristol Farms and Erewhon, with H-E-B locations adding it starting October 5.

Collins, who previously founded FUZE, NOS, BODYARMOR and CORE Hydration, built ZenWTR through vapor distillation followed by ionization via electrolysis to hit the 9.5 pH mark. A proprietary blend of calcium, potassium and magnesium is added afterward for taste.