September 18, 2026 – Appleton, WI – -- Natural Grocers is opening a new store in Appleton, Wisconsin, on Sept. 30, giving the first 150 customers mystery gift cards worth $5 to $500 and the first 500 shoppers a free hand-crafted Ecuadorian drawstring backpack normally valued at $30.

The good4u Crew will kick off the day at 8:15 a.m. with a $2,500 donation to Feeding America Eastern Wisconsin, followed by a ribbon-cutting with the Fox City Chamber. Doors open at 8:27 a.m.