Carrollton, Texas – September 18, 2026 -- Seventy-six percent of consumers say they have entered a business they'd never visited before based solely on its exterior signage, according to data cited by FASTSIGNS, the global custom signage franchise. The company is publishing guidance for business owners navigating a fragmented exterior signage market that spans channel letters, monument signs, pylon signs and wayfinding systems, each carrying distinct cost, zoning and visibility trade-offs.