Philadelphia – September 17, 2026 -- Urban Outfitters is launching UO Game Day 2026, a free three-city campus tour featuring live concerts, giveaways, and pop-up shops at the University of Arizona, University of Wisconsin-Madison, and Rutgers University this fall.

The tour, now in its third consecutive year, is sponsored by Nike, Levi's, and Converse, brands the retailer credits with shaping sneaker, denim, and sportswear culture on campus.