Auburn Hills – September 30, 2026 -- Jeep has opened orders for the 2027 Cherokee Trailhawk, a hybrid SUV starting at $44,625 including a $1,995 destination charge, pairing an estimated 31 MPG combined with Trail Rated off-road specs.

The Trailhawk runs a 1.6L Turbo Hybrid engine producing 210 horsepower. It uses Jeep's Active Drive II 4x4 system with Lock Mode and a class-exclusive two-speed power transfer unit featuring a 2.92 low range ratio and a 37.5:1 crawl ratio.

New York – September 19, 2026 -- Amerex has launched a Jeep® brand outerwear collection for Fall 2026, bringing jackets and coats for men, women and kids to Macy's, Amazon and Belk in stores and online.

The collection targets everyday adventure, not just off-roading

Designed for changing fall weather, weekend getaways and outdoor activities, the line applies Jeep's rugged design cues to versatile, everyday outerwear rather than technical gear alone.

Brea, Calif. – September 18, 2026 -- ICECO has partnered with Jeep® to launch the APL35 Limited Edition, a dual-zone 12V fridge freezer inspired by the 1941 Willys MB.

The design pulls directly from the original Willys MB's military heritage.

The cooler features a signature Olive Drab Green finish that echoes the military color tied to the Willys MB. Genuine leather accents appear on the buckles and carry handles, referencing the leather straps and utility gear found on the original vehicles.

Auburn Hills, Mich. – – September 16, 2026 -- Jeep has unveiled the 2027 Wrangler JL-2A, a special edition that pays tribute to the Willys CJ-2A, the first Jeep vehicle built specifically for civilian buyers in 1945. The model is the 11th release in the brand's yearlong Twelve 4 Twelve series and will be available to order in October.

Built on the Wrangler Rubicon platform, the JL-2A adds a package priced at an MSRP of $4,995, just $115 more than a similarly equipped Rubicon.