New York – September 15, 2026 -- A new report from maternal care brand Momcozy and NielsenIQ (NIQ) finds that 91% of mothers identify as the primary caregiver in their household, while more than half struggle to find personal time amid caregiving, work and daily pressures.

The 2026 U.S. Mother & Baby Market Trends Report, released in August, surveyed 1,240 U.S. female caregivers ages 18-45 through NIQ's consumer panel in March 2026. Respondents were either pregnant with their first child or raising children between 0 and 24 months old.