Bratislava – September 21, 2026 -- EXPO 2027 Belgrade brought its "Visit Serbia" roadshow to Bratislava, convening Serbian and Slovak travel and business representatives to forge partnerships ahead of the Western Balkans' first Specialised Expo, scheduled for 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All."

More than 135 countries confirm participation in Belgrade Expo

Organizers expect several million visits over the 93-day event, with over 135 countries having already confirmed participation.

Bratislava – September 17, 2026 -- EXPO 2027 Belgrade organizers will pitch Serbia's tourism and investment potential to Slovak industry executives at a B2B networking event on 17 September 2026 at Incheba in Bratislava.

Belgrade – – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador of EXPO 2027 Belgrade, becoming the first Serbian public figure to join the event's international ambassador roster.

Belgrade – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador for EXPO 2027 Belgrade, becoming the first Serbian national to join the event's ambassador roster.

Belgrade – September 15, 2026 -- Former world number one Jelena Janković has been appointed Global Ambassador of EXPO 2027 Belgrade, becoming the first Serbian to join the event's ambassador team.

Janković will promote Serbia and EXPO 2027 on the international stage ahead of the event

The tennis star reached the top of the WTA rankings in 2008, won 15 WTA titles, reached the US Open final, and claimed a Wimbledon mixed doubles title. She represented Serbia at four Olympic Games.

Belgrade – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador for EXPO 2027 Belgrade, becoming the first Serbian figure to hold the role as organizers prepare to host an estimated four million domestic and international visitors.